Calgary Farmers' Market: Banana

Calgary Farmers' Market: Banana

Fresh all winter.

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Scott Shymko
Copywriter: Nick Asik
Photographer: Ken Woo
Digital Illustrator: Jason Sweet
Published: November 2007

Your rating: None Average: 1.9 (8 votes)

Comments

jungle boy's picture
Submitted by jungle boy on Mon, 2008-03-31 00:18.

do bananas become brittle during winter?

Submitted by mimi_g on Mon, 2008-03-31 03:27.

dont think this shows "fresh all winter"
but anyways i like ur campaign

Submitted by Alistair Craven on Mon, 2008-03-31 03:34.

it says frosted, not fresh.

Submitted by Barnabis on Mon, 2008-03-31 05:36.

Nice campaign, ambient-brilliant, but this one in isolation shows calgary farmers selling rock hard frozen bananas in winter, which is the opposite of the 'fresh' communication. icey bananas, no thanks.

jazarah's picture
Submitted by jazarah on Mon, 2008-03-31 14:23.

this is really bad

http://jazarah.net/blog/

Submitted by conan o brien on Mon, 2008-03-31 14:26.

i agree, it says FROZEN, not necessarily FRESH. kind of not communicating the message you need to be communicating.

Submitted by jamespatrick101 on Wed, 2008-06-25 18:35.

agreed. and not to mention, on an executional level, the banana looks like it was cut, not that it shattered.

Funky_Frogii's picture
Submitted by Funky_Frogii on Tue, 2008-04-01 06:41.

coooooooooooooooooooooool

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