Calgary Farmers' Market: Banana

Fresh all winter.

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Scott Shymko
Copywriter: Nick Asik
Photographer: Ken Woo
Digital Illustrator: Jason Sweet
Published: November 2007

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9 comments

jungle boy's picture
jungle boy
196 pencils

do bananas become brittle during winter?

mimi_g's picture
mimi_g
56 pencils

dont think this shows "fresh all winter"
but anyways i like ur campaign

Alistair C.'s picture
Alistair C.
692 pencils

it says frosted, not fresh.

Barnabis's picture
Barnabis
28 pencils

Nice campaign, ambient-brilliant, but this one in isolation shows calgary farmers selling rock hard frozen bananas in winter, which is the opposite of the 'fresh' communication. icey bananas, no thanks.

jazarah's picture
jazarah
1262 pencils

this is really bad

conan o brien's picture
conan o brien
90 pencils

i agree, it says FROZEN, not necessarily FRESH. kind of not communicating the message you need to be communicating.

jsptrck404's picture
jsptrck404
437 pencils

agreed. and not to mention, on an executional level, the banana looks like it was cut, not that it shattered.

| think small |

funky_frogii's picture
funky_frogii
2538 pencils

coooooooooooooooooooooool

Infected by a virus called CREATIVE | "And ya I Love Everything"
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Guest's picture
Guest

this is ripped off. i have seen a famous photographer that did a photo series on "shattered" objects that normally are not shattered. they did it with everything, including a banana.

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