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Calgary Farmers' Market: Banana

Calgary Farmers' Market: Banana
Your rating: None Average: 1.8 (9 votes)

Fresh all winter.

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Scott Shymko
Copywriter: Nick Asik
Photographer: Ken Woo
Digital Illustrator: Jason Sweet
Published: November 2007

9 Comments

jungle boy's picture 196 pencils

do bananas become brittle during winter?

mimi_g's picture 56 pencils

dont think this shows "fresh all winter"
but anyways i like ur campaign

Alistair C.'s picture 692 pencils

it says frosted, not fresh.

Barnabis's picture 28 pencils

Nice campaign, ambient-brilliant, but this one in isolation shows calgary farmers selling rock hard frozen bananas in winter, which is the opposite of the 'fresh' communication. icey bananas, no thanks.

jazarah's picture 1270 pencils

this is really bad

conan o brien's picture 90 pencils

i agree, it says FROZEN, not necessarily FRESH. kind of not communicating the message you need to be communicating.

jsptrck404's picture 426 pencils

agreed. and not to mention, on an executional level, the banana looks like it was cut, not that it shattered.

| think small |

funky_frogii's picture 2548 pencils

coooooooooooooooooooooool

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

this is ripped off. i have seen a famous photographer that did a photo series on "shattered" objects that normally are not shattered. they did it with everything, including a banana.

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