Calgary Farmers' Market: Banana
Fresh all winter.
Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Scott Shymko
Copywriter: Nick Asik
Photographer: Ken Woo
Digital Illustrator: Jason Sweet
Published: November 2007
9 Comments
do bananas become brittle during winter?
dont think this shows "fresh all winter"
but anyways i like ur campaign
it says frosted, not fresh.
Nice campaign, ambient-brilliant, but this one in isolation shows calgary farmers selling rock hard frozen bananas in winter, which is the opposite of the 'fresh' communication. icey bananas, no thanks.
this is really bad
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i agree, it says FROZEN, not necessarily FRESH. kind of not communicating the message you need to be communicating.
agreed. and not to mention, on an executional level, the banana looks like it was cut, not that it shattered.
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this is ripped off. i have seen a famous photographer that did a photo series on "shattered" objects that normally are not shattered. they did it with everything, including a banana.