Calgary Farmers' Market: Banana

Calgary Farmers' Market: Banana

Fresh all winter.

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Scott Shymko
Copywriter: Nick Asik
Photographer: Ken Woo
Digital Illustrator: Jason Sweet
Published: November 2007

Your rating: None Average: 1.9 (8 votes)

Comments

jungle boy's picture

do bananas become brittle during winter?

dont think this shows "fresh all winter"
but anyways i like ur campaign

it says frosted, not fresh.

Nice campaign, ambient-brilliant, but this one in isolation shows calgary farmers selling rock hard frozen bananas in winter, which is the opposite of the 'fresh' communication. icey bananas, no thanks.

jazarah's picture

this is really bad

http://jazarah.net/blog/

i agree, it says FROZEN, not necessarily FRESH. kind of not communicating the message you need to be communicating.

agreed. and not to mention, on an executional level, the banana looks like it was cut, not that it shattered.

Funky_Frogii's picture

coooooooooooooooooooooool

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