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As fresh as it gets, 1

Agency: 
Published/Aired: 
June 2008
Description: 
Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Joel Arbez
Copywriter: Saro Ghazarian
Photographer: Jean Perron

Comments (18)

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Highest Rated

floydeepurple's picture
floydeepurple
Activity Score 349

that lil branch thingy looks like a handle to hang the apple in a cloakroom or something

naresh's picture
naresh
Activity Score 298

Great Campaign Overall

Noddy

Rboyle's picture
Rboyle
Activity Score 34

Whoah. What are you guys smoking? Nice though.

It's like the fruit version of the phrase "Go fuck yourself."

fen1x's picture
fen1x
Activity Score 471

GREAT !
Nice idea , great art work.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Yeah, these are great, or might I say 'fresh' (sorry)

We're going to need more lube.

Frits Harkema's picture
Frits Harkema
Activity Score 713

Is it having sex with itself? Well.....what can I say: you guys know no limits. Solosexfruit. There must be a market for that.

Sharp's picture
Sharp
Activity Score 216

I honestly dont get it. Whats the idea here?

JAG's picture
JAG
Activity Score 166

It does make you stare at it while you try to figure out where the branches is coming from or going. Fresh??? I don't get it either.

sparky's picture
sparky
Activity Score 454

x3 i dont get it

does it eat itself when it dies?

creepy

onestepahead's picture
onestepahead
Activity Score 97

the fruit is still attached to the plant- depicting freshness.
But since so many of you thought it in so many different ways, i guess this campaign doesnot work.

floydeepurple's picture
floydeepurple
Activity Score 349

that lil branch thingy looks like a handle to hang the apple in a cloakroom or something

getconnected2001's picture
getconnected2001
Activity Score 987

Not great, but working!

j2mango's picture
j2mango
Activity Score 534

where is fresh?

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

It's s shame that on this one, the new growth is looping back into the apple, thus confusing the message. If it was just growing straight out it would be simpler and better. I really like the ideas though and the rest of the campaign works really well.

We're going to need more lube.

Adaddicted's picture
Adaddicted
Activity Score 3435

"Fresh Layout" - Good Art.

withalltherespects

shoot's picture
shoot
Activity Score 36

its green.... i see something else.

jozefk's picture
jozefk
Activity Score 34

I'll die by laugh!

Wordnerd's picture
Wordnerd
Activity Score 6692

this looks cool but this makes no sense. well, maybe it's weird enough that it doesn't matter. people seem to like it

Guest's picture
Guest

isn't it obvious that the fruit is getting fresh with itself...
not sure how some of you just aren't getting that

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