Calgary Farmers' Market: As fresh as it gets, 1

Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Joel Arbez
Copywriter: Saro Ghazarian
Photographer: Jean Perron
Published: June 2008

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18 comments

naresh's picture
naresh
294 pencils

Great Campaign Overall

Noddy

Rboyle's picture
Rboyle
33 pencils

Whoah. What are you guys smoking? Nice though.

It's like the fruit version of the phrase "Go fuck yourself."

fen1x's picture
fen1x
471 pencils

GREAT !
Nice idea , great art work.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Yeah, these are great, or might I say 'fresh' (sorry)

We're going to need more lube.

Frits Harkema's picture
Frits Harkema
713 pencils

Is it having sex with itself? Well.....what can I say: you guys know no limits. Solosexfruit. There must be a market for that.

Sharp's picture
Sharp
216 pencils

I honestly dont get it. Whats the idea here?

JAG's picture
JAG
166 pencils

It does make you stare at it while you try to figure out where the branches is coming from or going. Fresh??? I don't get it either.

sparky's picture
sparky
454 pencils

x3 i dont get it

does it eat itself when it dies?

creepy

onestepahead's picture
onestepahead
97 pencils

the fruit is still attached to the plant- depicting freshness.
But since so many of you thought it in so many different ways, i guess this campaign doesnot work.

floydeepurple's picture
floydeepurple
349 pencils

that lil branch thingy looks like a handle to hang the apple in a cloakroom or something

getconnected2001's picture
getconnected2001
989 pencils

Not great, but working!

j2mango's picture
j2mango
534 pencils

where is fresh?

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

It's s shame that on this one, the new growth is looping back into the apple, thus confusing the message. If it was just growing straight out it would be simpler and better. I really like the ideas though and the rest of the campaign works really well.

We're going to need more lube.

Adaddicted's picture
Adaddicted
3435 pencils

"Fresh Layout" - Good Art.

withalltherespects

shoot's picture
shoot
36 pencils

its green.... i see something else.

jozefk's picture
jozefk
34 pencils

I'll die by laugh!

Wordnerd's picture
Wordnerd
6662 pencils

this looks cool but this makes no sense. well, maybe it's weird enough that it doesn't matter. people seem to like it

Guest's picture
Guest

isn't it obvious that the fruit is getting fresh with itself...
not sure how some of you just aren't getting that

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