Calgary Farmers Market: Apple

Fresh all winter.

Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Joel Arbez
Copywriter: Sebastien Wilcox
Illustrator: Kim Smith
Photographer: Jean Perron
Published: November 2008


Guest commenter's picture
Guest commenter

did they wish me to buy the apple with insects inside?

reject_subject's picture
209 pencils

If the apple you're buying has a worm inside, it means it's healthy, without insecticides and stuff...

ahpitt's picture
342 pencils

so will you buy apple with worm inside?

Guest commenter's picture
Guest commenter

i'd rather have insecticide than worms. nice art, but the campaign lacks an idea.

Guest commenter's picture
Guest commenter

The idea seems simple enough: If you want fresh veg in the winter come to this market. This is where the snail and the grubs go for fresh food.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Bonita vuelta.
Aunque como dicen arriba, pueden prestarse a lecturas negativas.

Chief Creative Director Nexus BBDO

Guest commenter's picture
Guest commenter

I'm sure that's what the Proposition on the brief said...
but the idea? weak.

SeanMartin's picture

I gotta go with #3 -- I'd really rather not have worms in my apples, given what they leave behind. And I suspect most of the viewers would say the same thing right after saying "Aww! How cute!"


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Bye's picture
1466 pencils

This very cute. Not smart, cute.

kgeiger's picture
7209 pencils

I'm kind of squeamish, so I don't count bugs as being cute.

Bye's picture
1466 pencils


Guest commenter's picture
Guest commenter

If a worm look cuter than this, it will be good.
I understand the concept. Just a warm that make me feel disgusting.
Make a cute worm. the campaign will be great

izmild's picture
770 pencils

fresh n natural. no insecticida or other chemical things. good!

littlecake's picture
54 pencils

I like the worm's hat! hehe

Tricia's picture

The artwork/illustrations are great! They would make a good children's book. But you lost me with the worm, too. I like that he's going skiing (fun idea - a worm on skis) but it doesn't make me want to buy the apples.

Bye's picture
1466 pencils

It's not an ad to convince you of buying apples.

Guest commenter's picture
Guest commenter

Full of bugs no matter what time of year?

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