Algareto's picture
216 pencils

Im sorry but I dont get them...can someone explain please.

ivan's picture


Guest's picture

grey=dirty ghost

it's logic....

Andy Schlong Daphong Wrong's picture
Andy Schlong Da...

damn, i didn't get it then. i thought it was
shark = eating = digestion = shit = this ad
or maybe
circular shape + shark = shark's butthole = jean cousteau.

anyway, way too complicated to say 'jean cousteau'

Andy Schlong Daphong Wrong

Salet's picture
288 pencils

I like them. And I also like that the three executions show the breadth of the idea, even if it is a simple one.

Salet's picture
288 pencils

This one has red at the end to portray blood from a shark bite. The second had little bites taken out of the numbers, and the other one had a shark fin in place of an entire week; suggesting that the shark ate it.

kgeiger's picture
7287 pencils

Now I know you should never underestimate your audience, but this _is_ a bit complicated...

tjb1970's picture
492 pencils

actually the third one is meant to show that the shark has scared the numbers from that week to the other side of the calendar. it's the best one, in my opinion.

Salet's picture
288 pencils

Those are the days that shark week lasts.

eltipo's picture
209 pencils


natts's picture
112 pencils

It reminds me my period week

xx's picture

Hey Natts... now i got ur period dates...... ha haaaaa but its too long..... :((((((((

Guest's picture

hey, cool! now you got her period dates! whooohoooo!
you're one of those used-tampon nibblers, eh?

nattsback's picture

not good

postman's picture
951 pencils

I like this one very much as it plays on the way the sundays are usually marked. I think it's fun to figure it out, but I doubt the target audience will.

Barkach's picture
200 pencils

Is it sundays? is it blood? is it boring? is it dull?

Spanky's picture
4899 pencils

pura mierda

Toro's picture
1046 pencils

What I find a disturbing trend is that good brands fall victim to mediocrity.
Is it really justified to have 2 ECDs and 1 CD with this kind of agency output?
I think Spanky has used the exact right words for this campaign.

bb's picture

Hey Natts... now i got ur periods dates...... ha haaaaa

Rog's picture
6082 pencils

Doesn't grab me.

>>>> That's not an ad. THIS is an ad.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

The absolute BEST work I've seen for Discovery Channel's "Shark Week" was a tv spot done some years ago showing a bunch of different scenes of people slowly backing away from the "water", be it a public swimming pool, a bath tub, an inflatable circular pool in someone's backyard, etc. Because, you got it, they are afraid to go in the water...
It was such a simple and stunningly beautiful commercial that, to this day, I'm still wishing I'd done it.
You know it's a great spot when someone can describe it to you in a couple of short sentences and you can totally visualize it in your head.

It was just brilliant.

Toni's picture
106 pencils

Not very easy to get.

picturejockey's picture
658 pencils

Doesn't really work for me and and why does the shark week has 8 days


elmikel's picture
1147 pencils

boring - the idea as well as the art direction. and not that easy to get...I wanted to be more constructive but this is just it...

bartwhite's picture
80 pencils

funny! great stuff!

JAGGY's picture
1382 pencils

NOT making me die to watch the show.

Jaggy, MICA Ahmedabad

leila's picture

just so so. expected

NightGuest's picture

es una mierda...si hablaramos de paises poronga como colombia bueno..pero argentina es una potencia en publicidad, y esto es una verguenza.

ponganse un puesto en la playa muchachos.

mauroxxx's picture
539 pencils

si ufff queda "clarisimo" que argentina es una "potencia en publicidad" (pfff, sobretodo con este) lo q mas bien queda claro es q argentina esta lleno de charlatanes con el ego por las nubes... busca publicidad colombiana no solo aqui en ads of the world y veras que estas equivocado. comienza revisando "mis favoritos" aqui en este site (haciendo click en mi nombre) q esta lleno de solo publicidad Colombiana, a ver si cierras el pico y aprendes a RESPETAR

Amit Ratan's picture
Amit Ratan

The concept is really very gooe and the wat it executed its really very good and the layout is also sobar and good it works.


mauroxxx's picture
539 pencils

es aburrido, casi imposible de entender, simplemente no funciona para nada......

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