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Calculates Tobacco Costs, Car

Agency: 
Published/Aired: 
August 2009
Description: 

Photographer Alexandre Salgado, ArtLuz Studio

Do you know how much you really spend on cigarettes?

Advertising Agency: Master Comunicacao, Sao Paulo, Brazil
Creative Director: Flavio Waiteman
Copywriter: Victor Afonso
Art director: David Keller
Online: Jimmy Nisgoski

Comments (34)

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Highest Rated

pwucel's picture
pwucel
Activity Score 158

Good concept, arresting yet there is focus in the message. Mabuhay!

shahidali's picture
shahidali
Activity Score 4069

now, that's interesting. a route that shows the quantifyable loss of smoking. no health, social issue, just money! good one. a bit more info relating to the car or expenditure that might size up to the price of a car might have helped.

shahid

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Very Interesting idea. That car could be Ferrari :)

tamer samy's picture
tamer samy
Activity Score 681

awesome..

TAMER SAMY
www.leapstudios.net

Guest's picture
Guest

CIRGARETTES?

noisyhk's picture
noisyhk
Activity Score 48

good excution to get the meaning!

noisyhk's picture
noisyhk
Activity Score 48

good execution to get the meaning!

noisyhk's picture
noisyhk
Activity Score 48

good execution to get the meaning!

tui_nui's picture
tui_nui
Activity Score 8

wow wow !!!! insight n' inside me
like it goooooooooooooood !!!!

In1dmag's picture
In1dmag
Activity Score 78

super done !

ManojMaani.com's picture
ManojMaani.com
Activity Score 121

Excellent execution

jorj's picture
jorj
Activity Score 638

true

alen.ciftci's picture
alen.ciftci
Activity Score 19

ı think that could be better car.

SoCH_TO's picture
SoCH_TO
Activity Score 961

Awesome Idea man

Nice Art Direction !!

Live with Passion

Guest's picture
Guest

Original. Good work. And Jorj nice water work just check it out.

Arkadiusz's picture
Arkadiusz
Activity Score 1275

very simple, very good

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

just write's picture
just write
Activity Score 653

Nice Art Direction, very simple, good

mpared's picture
mpared
Activity Score 562

very goo, well done

mpared's picture
mpared
Activity Score 562

very good, well done

rolling.stone's picture
rolling.stone
Activity Score 2741

Execution is good. Route is pretty different.

But will it really lead people to quit smoking ?

Largely who smokes, they know they are spending money.

Yet good ad.

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

petreza's picture
petreza
Activity Score 8

wow,,,,fauntastic,,

wild_fire's picture
wild_fire
Activity Score 91

nice! better than the fridge one, and a different take on smoking..
but i agree with rolling.stone on being unable to convince people to quit...
these smoking people just seem so hard to penetrate...

Guest's picture
Guest

CIGARETTES not Cirgarettes, how could u miss spell that,other than that it's a good idea and good execution. Good Art Direction as well

Guest's picture
Guest

good work man
u r exelent

firebug's picture
firebug
Activity Score 1113

well done

Guest's picture
Guest

fucking great

Guest's picture
Guest

congratz!!! this is awesome

Guest's picture
Guest

lovely cool

Honest Dave's picture
Honest Dave
Activity Score 233

Awesome.....

s1bs's picture
s1bs
Activity Score 397

i like :) very different. this is an award winner.

Guest's picture
Guest

Good work, congrats to graphic

Guest's picture
Guest

good work

CopyRight's picture
CopyRight
Activity Score 713

one of a kind campaign, excellent

Guest's picture
Guest

love the concept, but cant possibly tolerate the typo!!!!

pwucel's picture
pwucel
Activity Score 158

Good concept, arresting yet there is focus in the message. Mabuhay!

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