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Strong old bones

Agency: 
Published/Aired: 
May 2009
Description: 

Don't let brittle bones get in the way.

Advertising Agency: Pantarei ad Indonesia
Creative Director: Jeffry Gouw
Associate Creative Director: Bam Liu
Copywriter: Kevin Timothy
Photographer: Antonius Ismael
Retouchesr: Steven Sahardjo, Rudy Harianto

Comments (41)

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Highest Rated

Guest's picture
Guest

#Strong bone or strong muscle?? it's different.#

I think the consument can see the tagline that clearly said "Don't let brittle bones get in the way."
and the product is a milk for a bone supply!

Guest's picture
Guest

and as sideeffect you can get superhuman strength. cool picture with wrong message. 1 point.

Guest's picture
Guest

oh, come on...

CreativeForces's picture
CreativeForces
Activity Score 10

very nice

everartz's picture
everartz
Activity Score 7609

this is seriously good.. love it, love that message the art... everything...

| Everartz |

Guest's picture
Guest

I laughed my ass off. Winner! Please make two more ad´s like this!

Guest's picture
Guest

Very funny. I liked it.

premc's picture
premc
Activity Score 917

fine !

radical

rolling.stone's picture
rolling.stone
Activity Score 2741

bang on target

easy to understand for other than advertising professionals

this is something which creatively meets the purpose.

easily stretchable and can be convert into campaign

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~ Quite obviously, I have gathered no moss ! ~

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~ Quite obviously, I have gathered no moss ! ~

kergu's picture
kergu
Activity Score 6795

good! very good

Guest's picture
Guest

Guys don't bullshit. Nothing great about this work.

corndogfuneral's picture
corndogfuneral
Activity Score 1053

You could argue the idea is good. You cannot argue the execution is.

vaoleo's picture
vaoleo
Activity Score 81

jejeje, que bien

Brainsugar's picture
Brainsugar
Activity Score 1625

Is it because of our different culture, that you find this idea good?
It is a student one!
"Old people can now throw away young people" is a good idea?

It's not a simple idea, it is a simplist idea..

Guest's picture
Guest

¿Old people can now throw away young people? This makes reference from when son and dad used to play like that. Many years after they can keep playing like that because dad bones are very strong so he has no problem playing like that with his son, even if he is 40 years old. Thats why the copy says "dont let brittle bones get in the way". Not fantastic but very good.

Guest's picture
Guest

You didn't get anything of this one!
You're the simplist.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Yep, that'll do.

Nicely done.

Guest's picture
Guest

te-he :]

Alami's picture
Alami
Activity Score 46

good job...

Mantufayo's picture
Mantufayo
Activity Score 580

Good One!

Guest's picture
Guest

NO ESTÁ BUENO.

Guest's picture
Guest

Roger that!

Guest's picture
Guest

Niiiiice.

Ad_me's picture
Ad_me
Activity Score 80

should do well. intereresting take on old claim.

Comxanh's picture
Comxanh
Activity Score 14

Good....

Guest's picture
Guest

Done....by a brand of milk

Guest's picture
Guest

Hmmmmm...........

Guest's picture
Guest

JWT Singapore did something similar for KRAFT.

Guest's picture
Guest

I'm sure JWT Singapore has done all possible scam for any possible client.

Guest's picture
Guest

Lovely! :)

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

hahahahhhaaaah

Guest's picture
Guest

I don't get the copy...get in the way of what?? child molesting?

Guest's picture
Guest

I don't get the copy..get in the way of what?? child molesting?

puppiepoppy's picture
puppiepoppy
Activity Score 1634

The line is odd.

'Get in the way'??? How come? It's not like common to see old folks throwing their adult son. So, why is that line?

aaron.ovadia's picture
aaron.ovadia
Activity Score 22

This uses a fresh sense of humor, I like it.

Guest's picture
Guest

The ideas is so 2004,...can't win!

Emran Hayat's picture
Emran Hayat
Activity Score 832

it made me smile.. i loved it

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

Nice!! send it to CANNES

from cheekoo2971

Guest's picture
Guest

bad copy.....

Guest's picture
Guest

too cold for this warm message....

Guest's picture
Guest

Strong bone or strong muscle?? it's different.

Guest's picture
Guest

#Strong bone or strong muscle?? it's different.#

I think the consument can see the tagline that clearly said "Don't let brittle bones get in the way."
and the product is a milk for a bone supply!

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