Calcimex milk: Strong old bones
Don't let brittle bones get in the way.
Advertising Agency: Pantarei ad Indonesia
Creative Director: Jeffry Gouw
Associate Creative Director: Bam Liu
Copywriter: Kevin Timothy
Photographer: Antonius Ismael
Retouchesr: Steven Sahardjo, Rudy Harianto


41 Comments
and as sideeffect you can get superhuman strength. cool picture with wrong message. 1 point.
oh, come on...
very nice
http://www.creativeforces.wordpress.com/
this is seriously good.. love it, love that message the art... everything...
| Everartz |
I laughed my ass off. Winner! Please make two more ad´s like this!
Very funny. I liked it.
fine !
radical
bang on target
easy to understand for other than advertising professionals
this is something which creatively meets the purpose.
easily stretchable and can be convert into campaign
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~ Quite obviously, I have gathered no moss ! ~
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~ Quite obviously, I have gathered no moss ! ~
good! very good
Guys don't bullshit. Nothing great about this work.
You could argue the idea is good. You cannot argue the execution is.
jejeje, que bien
Is it because of our different culture, that you find this idea good?
It is a student one!
"Old people can now throw away young people" is a good idea?
It's not a simple idea, it is a simplist idea..
¿Old people can now throw away young people? This makes reference from when son and dad used to play like that. Many years after they can keep playing like that because dad bones are very strong so he has no problem playing like that with his son, even if he is 40 years old. Thats why the copy says "dont let brittle bones get in the way". Not fantastic but very good.
You didn't get anything of this one!
You're the simplist.
Yep, that'll do.
Nicely done.
te-he :]
good job...
CREATOR
Good One!
NO ESTÁ BUENO.
Roger that!
Niiiiice.
should do well. intereresting take on old claim.
Good....
Design is zer0...
Done....by a brand of milk
Hmmmmm...........
JWT Singapore did something similar for KRAFT.
I'm sure JWT Singapore has done all possible scam for any possible client.
Lovely! :)
hahahahhhaaaah
http://www.truactionflix.com
I don't get the copy...get in the way of what?? child molesting?
I don't get the copy..get in the way of what?? child molesting?
The line is odd.
'Get in the way'??? How come? It's not like common to see old folks throwing their adult son. So, why is that line?
www.michaelwongcc.com
This uses a fresh sense of humor, I like it.
Aaron
http://photoshopcandy.com, Sweet!
The ideas is so 2004,...can't win!
it made me smile.. i loved it
Creativity is a natural extension of our enthusiasm
Nice!! send it to CANNES
from cheekoo2971
bad copy.....
too cold for this warm message....
Strong bone or strong muscle?? it's different.
#Strong bone or strong muscle?? it's different.#
I think the consument can see the tagline that clearly said "Don't let brittle bones get in the way."
and the product is a milk for a bone supply!