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Calcimex milk: Strong old bones

Calcimex milk: Strong old bones
Your rating: None Average: 6.5 (39 votes)

Don't let brittle bones get in the way.

Advertising Agency: Pantarei ad Indonesia
Creative Director: Jeffry Gouw
Associate Creative Director: Bam Liu
Copywriter: Kevin Timothy
Photographer: Antonius Ismael
Retouchesr: Steven Sahardjo, Rudy Harianto

41 Comments

Guest's picture

and as sideeffect you can get superhuman strength. cool picture with wrong message. 1 point.

Guest's picture

oh, come on...

CreativeForces's picture 10 pencils
everartz's picture 7590 pencils
8

this is seriously good.. love it, love that message the art... everything...

| Everartz |

Guest's picture

I laughed my ass off. Winner! Please make two more ad´s like this!

Guest's picture
8

Very funny. I liked it.

premc's picture 917 pencils
6

fine !

radical

rolling.stone's picture 2750 pencils

bang on target

easy to understand for other than advertising professionals

this is something which creatively meets the purpose.

easily stretchable and can be convert into campaign

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~ Quite obviously, I have gathered no moss ! ~

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~ Quite obviously, I have gathered no moss ! ~

kergu's picture 6580 pencils
7

good! very good

Guest's picture

Guys don't bullshit. Nothing great about this work.

corndogfuneral's picture 1053 pencils
1

You could argue the idea is good. You cannot argue the execution is.

vaoleo's picture 81 pencils

jejeje, que bien

Brainsugar's picture 1540 pencils
1

Is it because of our different culture, that you find this idea good?
It is a student one!
"Old people can now throw away young people" is a good idea?

It's not a simple idea, it is a simplist idea..

Guest's picture

¿Old people can now throw away young people? This makes reference from when son and dad used to play like that. Many years after they can keep playing like that because dad bones are very strong so he has no problem playing like that with his son, even if he is 40 years old. Thats why the copy says "dont let brittle bones get in the way". Not fantastic but very good.

Guest's picture

You didn't get anything of this one!
You're the simplist.

Jet Propulsion Lab's picture 10715 pencils
8

Yep, that'll do.

Nicely done.

Guest's picture

te-he :]

Alami's picture 48 pencils

good job...

CREATOR

Mantufayo's picture 562 pencils

Good One!

Guest's picture

NO ESTÁ BUENO.

Guest's picture
8

Roger that!

Guest's picture
8

Niiiiice.

Ad_me's picture 64 pencils
7

should do well. intereresting take on old claim.

Comxanh's picture 14 pencils

Good....

Design is zer0...

Guest's picture

Done....by a brand of milk

Guest's picture

Hmmmmm...........

Guest's picture

JWT Singapore did something similar for KRAFT.

Guest's picture

I'm sure JWT Singapore has done all possible scam for any possible client.

Guest's picture

Lovely! :)

Blair Semenoff's picture 661 pencils
Guest's picture

I don't get the copy...get in the way of what?? child molesting?

Guest's picture

I don't get the copy..get in the way of what?? child molesting?

puppiepoppy's picture 1642 pencils

The line is odd.

'Get in the way'??? How come? It's not like common to see old folks throwing their adult son. So, why is that line?

aaron.ovadia's picture 22 pencils
9

This uses a fresh sense of humor, I like it.

Guest's picture

The ideas is so 2004,...can't win!

Emran Hayat's picture 832 pencils

it made me smile.. i loved it

Creativity is a natural extension of our enthusiasm

Guest's picture

Nice!! send it to CANNES

from cheekoo2971

Guest's picture

bad copy.....

Guest's picture
5

too cold for this warm message....

Guest's picture

Strong bone or strong muscle?? it's different.

Guest's picture

#Strong bone or strong muscle?? it's different.#

I think the consument can see the tagline that clearly said "Don't let brittle bones get in the way."
and the product is a milk for a bone supply!

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