15 comments

Beatboxer's picture
1523 pencils
BeatboxerSaturday, April 28, 2007 - 10:58

I like the creative thinking... It's a very nice and simple ad. It gets the message through!

And in the art direction, by fading the food, they highlight the brand image as well. I think the composition works.

k-rocka's picture
428 pencils
k-rockaSaturday, April 28, 2007 - 11:19

There was an ad with the exact same idea for headphones done a while back, fading an image of a screaming kid.

ivan's picture
ivanSaturday, April 28, 2007 - 11:56

Yes, I remember. Last years Cannes winning Bose campaign:
http://adsoftheworld.com/media/print/bose_baby
http://adsoftheworld.com/media/print/bose_plane
http://adsoftheworld.com/media/print/bose_dog

Ivan Raszl, admin of AotW

val's picture
93 pencils
valSaturday, April 28, 2007 - 11:58

yes,is the same idea!

ivan's picture
ivanSaturday, April 28, 2007 - 12:42

Same treatment rather.

Ivan Raszl, admin of AotW

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion LabSaturday, April 28, 2007 - 16:14

And there's a HUGE difference between the two.
Sorry, I couldn't resist commenting here on the subject.
But it just bothers me extremely (and annoys me, to be frank) when people can not distinguish one from the other. I've put myself in a pretty big trouble with that kind of slip of the tongue in the past. And boy, did I learn a lesson...

PaulyG_fill in the blank's picture
1148 pencils
PaulyG_fill in ...Tuesday, May 1, 2007 - 16:51

couldn't agree more. "Done" is said far too often on this site. Like that's any kind of argument. And most the time, the ad hasn't been done before, but the medium has been used in a similar manner, or the way the visuals were treated is similar. My friends - that doesn't mean that the ideas are the same. You guys (and girls) have got to learn the difference.

I read a bunch of comments on a Superman ad that used an elevator as its medium, and all people could say was that it was a terrible idea because the 'elevator' thing had been done already. That's crazy talk. That's like saying we can't use the internet anymore because it's been used before.

That's my rant for the day.

Rusio's picture
326 pencils
RusioSaturday, April 28, 2007 - 12:35

And before the BOSE one. This campaign won Bronze in Cannes 2004.
http://archives.canneslions.com/images/p_p/high/2004/03398.jpg
http://archives.canneslions.com/images/p_p/high/2004/03399.jpg
http://archives.canneslions.com/images/p_p/high/2004/03400.jpg

U.S Trust
Quietly building wealth for individuals and family.

ivan's picture
ivanSaturday, April 28, 2007 - 12:41

Exactly right. Here they are in better resolution with all the credits:
http://adsoftheworld.com/media/print/us_trust_things
http://adsoftheworld.com/media/print/us_trust_not_here
http://adsoftheworld.com/media/print/us_trust_authority

Ivan Raszl, admin of AotW

klaussnow's picture
1687 pencils
klaussnowSaturday, April 28, 2007 - 14:42

what the hell, how does this ad even translate on paper?

... its already been done...

ivan's picture
ivanSunday, April 29, 2007 - 02:05

Yeah, it's a production nightmare. But with proper planning and separating the artwork for every newspaper separately to make sure you get the desired result it can work.

Ivan Raszl, admin of AotW

puppiepoppy's picture
1636 pencils
puppiepoppySaturday, April 28, 2007 - 23:31

I think this is a crappy ad, as the main visual didn't really works with the product. Pizza, in fact, don't really smell that horrible, not at all in fact! Hence, visual and product linkage is sooooo damn weak.

www.michaelwongcc.com

fotdot's picture
663 pencils
fotdotSunday, April 29, 2007 - 02:01

Interesting thought. I think it's trying too hard and at the same too simple for its own good.

no-ideas-original's picture
106 pencils
no-ideas-originalMonday, April 30, 2007 - 11:43

no ideas original

I like it though

Fk Mikenj's picture
197 pencils
Fk MikenjThursday, May 3, 2007 - 05:11

true