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Calaf Mentitas: Pizza
Nobody will notice what you ate.
Advertising Agency: Lowe Porta, Santiago, Chile
Creative Directors: Kiko Carcavilla, Pablo Gallardo, Mariano Perez
Art director: Mariano Perez
Copywriter: Pablo Gallardo
Comments
I like the creative thinking... It's a very nice and simple ad. It gets the message through!
And in the art direction, by fading the food, they highlight the brand image as well. I think the composition works.
There was an ad with the exact same idea for headphones done a while back, fading an image of a screaming kid.
Yes, I remember. Last years Cannes winning Bose campaign:
http://adsoftheworld.com/media/print/bose_baby
http://adsoftheworld.com/media/print/bose_plane
http://adsoftheworld.com/media/print/bose_dog
yes,is the same idea!
Same treatment rather.
And there's a HUGE difference between the two.
Sorry, I couldn't resist commenting here on the subject.
But it just bothers me extremely (and annoys me, to be frank) when people can not distinguish one from the other. I've put myself in a pretty big trouble with that kind of slip of the tongue in the past. And boy, did I learn a lesson...
couldn't agree more. "Done" is said far too often on this site. Like that's any kind of argument. And most the time, the ad hasn't been done before, but the medium has been used in a similar manner, or the way the visuals were treated is similar. My friends - that doesn't mean that the ideas are the same. You guys (and girls) have got to learn the difference.
I read a bunch of comments on a Superman ad that used an elevator as its medium, and all people could say was that it was a terrible idea because the 'elevator' thing had been done already. That's crazy talk. That's like saying we can't use the internet anymore because it's been used before.
That's my rant for the day.
And before the BOSE one. This campaign won Bronze in Cannes 2004.
http://archives.canneslions.com/images/p_p/high/2004/03398.jpg
http://archives.canneslions.com/images/p_p/high/2004/03399.jpg
http://archives.canneslions.com/images/p_p/high/2004/03400.jpg
U.S Trust
Quietly building wealth for individuals and family.
Exactly right. Here they are in better resolution with all the credits:
http://adsoftheworld.com/media/print/us_trust_things
http://adsoftheworld.com/media/print/us_trust_not_here
http://adsoftheworld.com/media/print/us_trust_authority
what the hell, how does this ad even translate on paper?
Yeah, it's a production nightmare. But with proper planning and separating the artwork for every newspaper separately to make sure you get the desired result it can work.
I think this is a crappy ad, as the main visual didn't really works with the product. Pizza, in fact, don't really smell that horrible, not at all in fact! Hence, visual and product linkage is sooooo damn weak.
"Bowww Wowww"
Interesting thought. I think it's trying too hard and at the same too simple for its own good.
no ideas original
I like it though
true
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