Caixa Catalunya (Bank of Catalunya): Circles
It's fixed but it moves.
Double Effect Diposit.
A fixed rate of interest that goes up if interest rates do.
Advertising Agency: TBWA Barcelona, Spain
Creative Directors: Ramon Sala, Fer Garcia
Art Director: Fer García
Copywriter: Ramon Sala
Illustrator: David Teixidor
Published: June 2010


10 Comments
Are they recycled?
http://adsoftheworld.com/media/print/sony_bravia_optical_illusion_three
Menuda copiada a un anuncio de Primperán de hace un año...
http://www.premiosaspid.net/es/archivo/ganadores/2010/?p=4
Great.
nice! I thought of exactly the same yesterday, but for Durex Performa condoms that make you last longer.
twitter.com/voiteque
cargocollective.com/voiteque
done years ago..... using optical ilussion to make and ad.... thats the old way to think.
create content not tricky shit
Done in Portugal for Publico newspaper, and a long time ago. Sorry guys.
g8 recycling AD! cheers guys!
Jeff
want some more?
http://www.joelapompe.net/2007/10/24/optical-effect-attention-les-yeux...
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
A fun bank ad. What a novel idea. Never happens in America.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Wow, I'd hate to be the mechanical artist for this one!