It's fixed but it moves.
Double Effect Diposit.
A fixed rate of interest that goes up if interest rates do.
Advertising Agency: TBWA Barcelona, Spain
Creative Directors: Ramon Sala, Fer Garcia
Art Director: Fer García
Copywriter: Ramon Sala
Illustrator: David Teixidor
Published: June 2010
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
16 Comments
nice use of illusion. however, i think (stress on the think), the viewer might get distracted by the image and skip the message. but i love it.
An ad that uses optical illusions to make a metaphor about the benefits of the brand?
I had not seen in my life!
Good layout for a bank, but agree with Hiperion's comment.. btw, this kind of illusions were used many years ago by Sony, Nivea and other brands...
http://www.echateunclick.com/blog/2009/06/07/ilusiones-opticas-en-la-p...
Double effect deposit.
It is a bit of an old idea. Even I've done it :-)
It is a bit of an old idea. Even I've done it :-)
Spain seems to be in a fervour after the World Cup win...
Guest:
and it seems that you have envy
Used many times before, but I still like the perfect match between headline and visual. Kind of a fresh perspective on these illusions.
done a trillion times, just google "optical illusion ads"
over over over used.
actually over used
Say it again: actually over used, althought it's eyecatchy.
check out for sony bravia. Colors became alive. That was 3 years ago, maybe more
For me one of the best use of optical illusion is this http://adsoftheworld.com/media/outdoor/hygiene_color_bleach_disappeari...
i cant say this is working at all. it's giving me a bit of a headache, and making it really hard for me to focus on the message at the bottom. even as i try, i can still see the image in my peripheral vision, and it's painful. it could be my astigmatism, though...