Caixa Catalunya (Bank of Catalunya): Arrows

It's fixed but it moves.
Double Effect Diposit.
A fixed rate of interest that goes up if interest rates do.

Advertising Agency: TBWA Barcelona, Spain
Creative Directors: Ramon Sala, Fer Garcia
Art Director: Fer García
Copywriter: Ramon Sala
Illustrator: David Teixidor
Published: June 2010

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akshaysrikar's picture
420 pencils

nice use of illusion. however, i think (stress on the think), the viewer might get distracted by the image and skip the message. but i love it.

Hiperion's picture
3138 pencils

An ad that uses optical illusions to make a metaphor about the benefits of the brand?
I had not seen in my life!

pez's picture
1733 pencils

Good layout for a bank, but agree with Hiperion's comment.. btw, this kind of illusions were used many years ago by Sony, Nivea and other brands...

Critic's picture
271 pencils

Double effect deposit.

Guest's picture

It is a bit of an old idea. Even I've done it :-)

jbuckingham's picture
749 pencils

It is a bit of an old idea. Even I've done it :-)

Guest's picture

Spain seems to be in a fervour after the World Cup win...

Hiperion's picture
3138 pencils

and it seems that you have envy

Dzsoi's picture
5955 pencils

Used many times before, but I still like the perfect match between headline and visual. Kind of a fresh perspective on these illusions.

Guest's picture

done a trillion times, just google "optical illusion ads"

silvi's picture
4172 pencils

over over over used.

Guest's picture

actually over used

AssassinX's picture
1329 pencils

Say it again: actually over used, althought it's eyecatchy.

Guest's picture

check out for sony bravia. Colors became alive. That was 3 years ago, maybe more

KubaLibre's picture
77 pencils

For me one of the best use of optical illusion is this

velle's picture
1550 pencils

i cant say this is working at all. it's giving me a bit of a headache, and making it really hard for me to focus on the message at the bottom. even as i try, i can still see the image in my peripheral vision, and it's painful. it could be my astigmatism, though...

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