Caixa Catalunya (Bank of Catalunya): Arrows

It's fixed but it moves.
Double Effect Diposit.
A fixed rate of interest that goes up if interest rates do.

Advertising Agency: TBWA Barcelona, Spain
Creative Directors: Ramon Sala, Fer Garcia
Art Director: Fer García
Copywriter: Ramon Sala
Illustrator: David Teixidor
Published: June 2010

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16 comments

akshaysrikar's picture
akshaysrikar
420 pencils

nice use of illusion. however, i think (stress on the think), the viewer might get distracted by the image and skip the message. but i love it.

Hiperion's picture
Hiperion
3138 pencils

An ad that uses optical illusions to make a metaphor about the benefits of the brand?
I had not seen in my life!

pez's picture
pez
1723 pencils

Good layout for a bank, but agree with Hiperion's comment.. btw, this kind of illusions were used many years ago by Sony, Nivea and other brands...
http://www.echateunclick.com/blog/2009/06/07/ilusiones-opticas-en-la-p...

Critic's picture
Critic
271 pencils

Double effect deposit.

Guest's picture
Guest

It is a bit of an old idea. Even I've done it :-)

jbuckingham's picture
jbuckingham
730 pencils

It is a bit of an old idea. Even I've done it :-)

Guest's picture
Guest

Spain seems to be in a fervour after the World Cup win...

Hiperion's picture
Hiperion
3138 pencils

Guest:
and it seems that you have envy

Dzsoi's picture
Dzsoi
5269 pencils

Used many times before, but I still like the perfect match between headline and visual. Kind of a fresh perspective on these illusions.

Guest's picture
Guest

done a trillion times, just google "optical illusion ads"

silvi's picture
silvi
4172 pencils

over over over used.

Guest's picture
Guest

actually over used

AssassinX's picture
AssassinX
1329 pencils

Say it again: actually over used, althought it's eyecatchy.

Guest's picture
Guest

check out for sony bravia. Colors became alive. That was 3 years ago, maybe more

KubaLibre's picture
KubaLibre
77 pencils

For me one of the best use of optical illusion is this http://adsoftheworld.com/media/outdoor/hygiene_color_bleach_disappeari...

velle's picture
velle
1550 pencils

i cant say this is working at all. it's giving me a bit of a headache, and making it really hard for me to focus on the message at the bottom. even as i try, i can still see the image in my peripheral vision, and it's painful. it could be my astigmatism, though...

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