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Arrows

Agency Network: 
Published/Aired: 
June 2010
Description: 

Print advertisment created by TBWA, Spain for Caixa, within the category: Finance.

It's fixed but it moves.
Double Effect Diposit.
A fixed rate of interest that goes up if interest rates do.

Advertising Agency: TBWA Barcelona, Spain
Creative Directors: Ramon Sala, Fer Garcia
Art Director: Fer García
Copywriter: Ramon Sala
Illustrator: David Teixidor

Comments (16)

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Highest Rated

velle's picture
velle
Activity Score 1550

i cant say this is working at all. it's giving me a bit of a headache, and making it really hard for me to focus on the message at the bottom. even as i try, i can still see the image in my peripheral vision, and it's painful. it could be my astigmatism, though...

akshaysrikar's picture
akshaysrikar
Activity Score 420

nice use of illusion. however, i think (stress on the think), the viewer might get distracted by the image and skip the message. but i love it.

Hiperion's picture
Hiperion
Activity Score 3138

An ad that uses optical illusions to make a metaphor about the benefits of the brand?
I had not seen in my life!

pez's picture
pez
Activity Score 1804

Good layout for a bank, but agree with Hiperion's comment.. btw, this kind of illusions were used many years ago by Sony, Nivea and other brands...
http://www.echateunclick.com/blog/2009/06/07/ilusiones-opticas-en-la-p...

Critic's picture
Critic
Activity Score 271

Double effect deposit.

Guest's picture
Guest

It is a bit of an old idea. Even I've done it :-)

jbuckingham's picture
jbuckingham
Activity Score 907

It is a bit of an old idea. Even I've done it :-)

Guest's picture
Guest

Spain seems to be in a fervour after the World Cup win...

Hiperion's picture
Hiperion
Activity Score 3138

Guest:
and it seems that you have envy

Dzsoi's picture
Dzsoi
Activity Score 8528

Used many times before, but I still like the perfect match between headline and visual. Kind of a fresh perspective on these illusions.

Guest's picture
Guest

done a trillion times, just google "optical illusion ads"

silvi's picture
silvi
Activity Score 4172

over over over used.

Guest's picture
Guest

actually over used

AssassinX's picture
AssassinX
Activity Score 1329

Say it again: actually over used, althought it's eyecatchy.

Guest's picture
Guest

check out for sony bravia. Colors became alive. That was 3 years ago, maybe more

KubaLibre's picture
KubaLibre
Activity Score 78

For me one of the best use of optical illusion is this http://adsoftheworld.com/media/outdoor/hygiene_color_bleach_disappeari...

velle's picture
velle
Activity Score 1550

i cant say this is working at all. it's giving me a bit of a headache, and making it really hard for me to focus on the message at the bottom. even as i try, i can still see the image in my peripheral vision, and it's painful. it could be my astigmatism, though...

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