Cafe Rico: Wrecking ball

Cafe Rico, an intense wake up call.

Advertising Agency: Sajo Garcia Alcazar, San Juan, Puerto Rico
Creative Director: Jorge Bauza
Associate Creative Director: Jesus Diaz
Art Director: Jesus Diaz, Jose Esteves
Copywriter: Jorge Bauza
Photographer: Domino (www.domino.com.uy)
Post Production & Retouching: Domino / Jose "Silent" Esteves
Published: December 2009

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23 comments

thedesignaddict's picture
thedesignaddict
5202 pencils

Fantastic image. Simple and clear message. Fresh approach. I love it.

Super Muhtar's picture
Super Muhtar
267 pencils

better than the other one, but there is nothing new. Old and not funny. Done many times, too.
If you search for "better wake up etc.", you may find similar "images" with only different logos and words.

thedesignaddict's picture
thedesignaddict
5202 pencils

Done many times? If you're going to call something a copy-cat how about providing a direct link to a RELEVANT example - not some vague suggestion of a search. Otherwise, your comment is not helpful at all.

Super Muhtar's picture
Super Muhtar
267 pencils

No, I didn't mean a copy-cat.
I think this concept, "a better/stronger etc. wake up" is over-used. That's all I want to say.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Robwanali's picture
Robwanali
130 pencils

Nice execution and good idea

D_N_A's picture
D_N_A
121 pencils

Much better composed than the othher visual. Also the concept of this visual is better than the other. Bed on a rooftop is more realistic than on an airport.

Marlus Lau's picture
Marlus Lau
1795 pencils

Very cool, I like the packshot.

shahidali's picture
shahidali
4063 pencils

superb idea and execution.

shahid

Publiz's picture
Publiz
115 pencils

I love the idea. I'll use it to wake up my girl friend !
Great art and exection.

Inspiration graphique et publicité créative : Publiz

Madeinmelmac's picture
Madeinmelmac
116 pencils

basic execution...maybe u should think a little bit more

CopyRight's picture
CopyRight
715 pencils

I like this campaign, unlike most of you I prefer the plane one!

michdec's picture
michdec
440 pencils

I love these. I personally need this kind of thing to get me up in the morning. well done!

paumarques's picture
paumarques
1314 pencils

jej. bona foto.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Designbitch's picture
Designbitch
8 pencils

Excellent execution by the artist. Respect.

Designbitch's picture
Designbitch
8 pencils

Excellent execution by the artist. Respect.

silvi's picture
silvi
4172 pencils

Concept is simple, but execution is great. I can feel the big ball impact in my screen.

Brain-Art's picture
Brain-Art
1101 pencils

Great image

prasanno's picture
prasanno
102 pencils

pretty clear Idea, loved the art direction.

kripaakar's picture
kripaakar
522 pencils

well done

theanc's picture
theanc
2774 pencils

No, thanks.

red-red's picture
red-red
66 pencils

yes, nice!

AKH's picture
AKH
29 pencils

This is more realistic than the other one !!!

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