Cafe Rico: Wrecking ball
Cafe Rico, an intense wake up call.
Advertising Agency: Sajo Garcia Alcazar, San Juan, Puerto Rico
Creative Director: Jorge Bauza
Associate Creative Director: Jesus Diaz
Art Director: Jesus Diaz, Jose Esteves
Copywriter: Jorge Bauza
Photographer: Domino (www.domino.com.uy)
Post Production & Retouching: Domino / Jose "Silent" Esteves
Published: December 2009


23 Comments
Fantastic image. Simple and clear message. Fresh approach. I love it.
better than the other one, but there is nothing new. Old and not funny. Done many times, too.
If you search for "better wake up etc.", you may find similar "images" with only different logos and words.
Done many times? If you're going to call something a copy-cat how about providing a direct link to a RELEVANT example - not some vague suggestion of a search. Otherwise, your comment is not helpful at all.
No, I didn't mean a copy-cat.
I think this concept, "a better/stronger etc. wake up" is over-used. That's all I want to say.
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Nice execution and good idea
Much better composed than the othher visual. Also the concept of this visual is better than the other. Bed on a rooftop is more realistic than on an airport.
Very cool, I like the packshot.
superb idea and execution.
shahid
I love the idea. I'll use it to wake up my girl friend !
Great art and exection.
Une sélection de chaise design pas cher à retrouver sur Designiz
basic execution...maybe u should think a little bit more
I like this campaign, unlike most of you I prefer the plane one!
24/7 Instant Human Translation:
http://www.translia.com/affiliate/mahmoud --- http://www.onehourtranslation.com/affiliate/mahmoud84
I love these. I personally need this kind of thing to get me up in the morning. well done!
jej. bona foto.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
Excellent execution by the artist. Respect.
Excellent execution by the artist. Respect.
Concept is simple, but execution is great. I can feel the big ball impact in my screen.
Great image
pretty clear Idea, loved the art direction.
well done
No, thanks.
Believe in Jesus - http://cargocollective.com/augustojesus
yes, nice!
This is more realistic than the other one !!!