Cafe Malina: Waiting
Now open 24 hours.
Advertising Agency: TBWA\Central Asia, Kazakhstan
Creative Director: Juan Pablo Valencia
Art Director: Juan Pablo Valencia
Copywriter: Juan Pablo Valencia
Illustrator: Nurlan Satarov
Photographer: Emil Amriev
Published: September 2010
31 comments
Great one! Nice insight !
I thnk is it great stuff!
great stuff!
Nice shot. Not so nice customers?
i dont get it. somebody xplain it plss. night dress and the thing he is holding?
Ehm, I don't get it... what's he doing with that rolling pin...?
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Usually women wait men when they spend the whole night with friends at bars. Now is the turn for women to be talking and enjoying the best coffee...so the men: Where is my wife ah??!!
what says that this is not a father waiting his son?
I wouldn't especially associate coffe with women, but I do like the imagery.
I think the wife will surely regret enjoying her Cafe Malina.
I didn't get it. Is it a coffee brand for women?
easy
Nice one, Kazakh's!
Will Think for Salary
If that's the explanation, why the "Now open 24 hrs" headline? Really confusing.
Because, now they spend more time drinking, chatting with friends.... so she will very lat at home...
I like it
Great work, Pablo!
COOL
What I get from this ad is the guy's wife will be beaten if she goes home, so now she hides at the 24hr café?
Whiff!
Knowing the soviet "culture" of wife-beating this "twist" of role-play doesn't seem funny at all.
Juan Pablo Borat Valencia - you cool!!!
Like your photography. So, is the cafe in a bad part of town?
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Man spend their nights in pubs. From now on woman may spend their nights in malina cafe... because it's open 24 hours.
Lose the rolling pin and I'm almost on board. The tense/worried/angry look on the face of this big bruiser should be enough.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
What the hell is that?
Still, the headline doesn't make any sense.
Good photo, dont get the ad though.
This is a winner ad, congratulations.
nice
Needs another line explaining the whole "girls night" idea because it's definitly not coming across right now.
Since when was beating your wife a clever or funny idea. Where do these people come from?