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Eyelashes, Princess

Agency: 
Published/Aired: 
March 2012
Description: 

Keep the distance
Café BonoGrão
Strong Brazilian Coffee

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Racz
Copywriter: Lucas Casao
Illustrator: Zombie Studio
Print Agency Producer: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Account Manager: Luiz Villano
Planner: Eliana Yamaguchi
Media team: Cassiano Oliva

Comments (14)

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Highest Rated

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Your average consumer would have no clue what this ad is saying.

Art: 10/10
Clarity of communication: 1/10

SoCH_TO's picture
SoCH_TO
Activity Score 961

Amazing art direction ...I love Brazilian art !!!

Live with Passion

SoCH_TO's picture
SoCH_TO
Activity Score 961

Amazing art direction ...I love Brazilian art !!!

Live with Passion

gadgets's picture
gadgets
Activity Score 1063

very good
PS: caption is wrong! ("Makes your barbecue deliciously hot. Extra strong pepper sauce.")

Crash's picture
Crash
Activity Score 193

Good Art Direction

mmackinven's picture
mmackinven
Activity Score 1608

Lovely art, but why do we want to keep those characters apart?
Same with the fighter, they should be fighting, not apart?

Hadrons's picture
Hadrons
Activity Score 6017

Not because they don't want - because they can't - re the high level of caffeine in this deliciously potent Brazilian coffee.

(Ivan got the slogan wrong)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

bate_palmas's picture
bate_palmas
Activity Score 1479

Thank you I was wondering what the hell was going on! Barbecues, what??? Ha ha ha

salil.sharma's picture
salil.sharma
Activity Score 2428

its looking valentine day ad
outstanding work.

Designer Don't Do Different Things
They Do Things Differently

somecopywriter's picture
somecopywriter
Activity Score 1113

Fantastic stuff!

mahmoudb's picture
mahmoudb
Activity Score 50

doesnt work

Han Zhonghua's picture
Han Zhonghua
Activity Score 70

Brazil RULES!! Well donne.

"Just one Idea can change everything"

the ulcer's picture
the ulcer
Activity Score 26

Wow!!! I see that and I want to touch myself!!

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Grande Sacada!!!! Puta idéia! boa finalizaçao e bom 3D

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Your average consumer would have no clue what this ad is saying.

Art: 10/10
Clarity of communication: 1/10

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