Café BonoGrão: Eyelashes, Princess

Keep the distance
Café BonoGrão
Strong Brazilian Coffee

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Racz
Copywriter: Lucas Casao
Illustrator: Zombie Studio
Print Agency Producer: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Account Manager: Luiz Villano
Planner: Eliana Yamaguchi
Media team: Cassiano Oliva
Published: March 2012

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14 comments

SoCH_TO's picture
SoCH_TO
953 pencils

Amazing art direction ...I love Brazilian art !!!

Live with Passion

SoCH_TO's picture
SoCH_TO
953 pencils

Amazing art direction ...I love Brazilian art !!!

Live with Passion

gadgets's picture
gadgets
1063 pencils

very good
PS: caption is wrong! ("Makes your barbecue deliciously hot. Extra strong pepper sauce.")

Crash's picture
Crash
187 pencils

Good Art Direction

mmackinven's picture
mmackinven
1596 pencils

Lovely art, but why do we want to keep those characters apart?
Same with the fighter, they should be fighting, not apart?

Hadrons's picture
Hadrons
5743 pencils

Not because they don't want - because they can't - re the high level of caffeine in this deliciously potent Brazilian coffee.

(Ivan got the slogan wrong)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

bate_palmas's picture
bate_palmas
1479 pencils

Thank you I was wondering what the hell was going on! Barbecues, what??? Ha ha ha

salil.sharma's picture
salil.sharma
2278 pencils

its looking valentine day ad
outstanding work.

somecopywriter's picture
somecopywriter
1099 pencils

Fantastic stuff!

mahmoudb's picture
mahmoudb
50 pencils

doesnt work

Han Zhonghua's picture
Han Zhonghua
70 pencils

Brazil RULES!! Well donne.

"Just one Idea can change everything"

the ulcer's picture
the ulcer
26 pencils

Wow!!! I see that and I want to touch myself!!

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Grande Sacada!!!! Puta idéia! boa finalizaçao e bom 3D

thedesignaddict's picture
thedesignaddict
5366 pencils

Your average consumer would have no clue what this ad is saying.

Art: 10/10
Clarity of communication: 1/10

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