Café BonoGrão: Eyelashes, Old Man

Keep the distance
Café BonoGrão
Strong Brazilian Coffee

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Racz
Copywriter: Lucas Casao
Illustrator: Zombie Studio
Print Agency Producer: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Account Manager: Luiz Villano
Planner: Eliana Yamaguchi
Media team: Cassiano Oliva
Published: March 2012

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18 comments

fcostausb's picture
fcostausb
165 pencils

Great.

thedesignaddict's picture
thedesignaddict
5329 pencils

I have absolutely NO idea what this ad means. None.

SoCH_TO's picture
SoCH_TO
953 pencils

Amazing art direction ...I love Brazilian art !!!

Live with Passion

italocr88's picture
italocr88
212 pencils

the one with the fighters it's much more clear.. but, great campaign

YJ's picture
YJ
373 pencils

Wrong caption under the image.

I love the art direction. Fantastic imagery.

Hadrons's picture
Hadrons
5743 pencils

Ivan, the capture should be: "strong Brazilian coffee" nothing about spicy sauce ...
It's indicate the high level of caffeine despite the urge to close the eyes.

Great campaign, Like the concept.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CommandZ's picture
CommandZ
2472 pencils

Thanks Hadrons, now this is making sense.

gadgets's picture
gadgets
1063 pencils

amazing details! Good campaign.

kylevuong's picture
kylevuong
31 pencils

awesome campaign!

mareanx's picture
mareanx
185 pencils

This is why Im envious of brazilians, simply great!!

goci134's picture
goci134
241 pencils

excellent art direction

chanfron's picture
chanfron
28 pencils

It's funny&amazing!fantastic art direction!

salil.sharma's picture
salil.sharma
2278 pencils

Outstanding Campaign
its new Revolution in Coffee & Cafe Industry
Art Director & Designer Both are Rocking.

somecopywriter's picture
somecopywriter
1083 pencils

Simply amazing work.

mockingbird's picture
mockingbird
238 pencils

really fresh work! and lovely stuff. they didnt win the world cup but brazil's work is always winning at cannes.

kleenex's picture
kleenex
25436 pencils

I like the art, not so sure on the copy.

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Grande Sacada!!!! Puta idéia! boa finalizaçao e bom 3D

Ad Eagle's picture
Ad Eagle
26 pencils

copy ruined it.

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