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Eyelashes, Old Man

Agency: 
Published/Aired: 
March 2012
Description: 

Print advertisment created by Y&R, Brazil for Café BonoGrão, within the category: Non-Alcoholic Drinks.

Keep the distance
Café BonoGrão
Strong Brazilian Coffee

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Racz
Copywriter: Lucas Casao
Illustrator: Zombie Studio
Print Agency Producer: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Account Manager: Luiz Villano
Planner: Eliana Yamaguchi
Media team: Cassiano Oliva

Comments (18)

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Highest Rated

Ad Eagle's picture
Ad Eagle
Activity Score 41

copy ruined it.

fcostausb's picture
fcostausb
Activity Score 173

Great.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I have absolutely NO idea what this ad means. None.

SoCH_TO's picture
SoCH_TO
Activity Score 961

Amazing art direction ...I love Brazilian art !!!

Live with Passion

italocr88's picture
italocr88
Activity Score 260

the one with the fighters it's much more clear.. but, great campaign

YJ's picture
YJ
Activity Score 374

Wrong caption under the image.

I love the art direction. Fantastic imagery.

Hadrons's picture
Hadrons
Activity Score 6017

Ivan, the capture should be: "strong Brazilian coffee" nothing about spicy sauce ...
It's indicate the high level of caffeine despite the urge to close the eyes.

Great campaign, Like the concept.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CommandZ's picture
CommandZ
Activity Score 2498

Thanks Hadrons, now this is making sense.

gadgets's picture
gadgets
Activity Score 1063

amazing details! Good campaign.

kylevuong's picture
kylevuong
Activity Score 31

awesome campaign!

mareanx's picture
mareanx
Activity Score 196

This is why Im envious of brazilians, simply great!!

goci134's picture
goci134
Activity Score 243

excellent art direction

chanfron's picture
chanfron
Activity Score 36

It's funny&amazing!fantastic art direction!

salil.sharma's picture
salil.sharma
Activity Score 2428

Outstanding Campaign
its new Revolution in Coffee & Cafe Industry
Art Director & Designer Both are Rocking.

Designer Don't Do Different Things
They Do Things Differently

somecopywriter's picture
somecopywriter
Activity Score 1113

Simply amazing work.

mockingbird's picture
mockingbird
Activity Score 238

really fresh work! and lovely stuff. they didnt win the world cup but brazil's work is always winning at cannes.

kleenex's picture
kleenex
Activity Score 45906

I like the art, not so sure on the copy.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Grande Sacada!!!! Puta idéia! boa finalizaçao e bom 3D

Ad Eagle's picture
Ad Eagle
Activity Score 41

copy ruined it.

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