13 comments

Ron Burgundy's picture
Ron Burgundy
1636 pencils

really diggin the art direction on these...its like 3d papercraft...i like it.

Oliver Duarte's picture
Oliver Duarte
5 pencils

If the best thing about this coffee is that it will keep you awake great job!
But I don´t think this brand stands for that, the packaging itself is more about the tradition and its roots.
Great art direction, not to sure about the creativity.

atb2005's picture
atb2005
13567 pencils

+1

Enduwolf's picture
Enduwolf
165 pencils

Thanks for explaining the campaign, I just didn't get it. Cute, but effective? I don't think so.

thedesignaddict's picture
thedesignaddict
5415 pencils

Clear concept. Nicely art directed. My only complaint is that you could put any coffee brand on these ads.

pez's picture
pez
1800 pencils

Ja!! Very good... not sure about art direction!

kleenex's picture
kleenex
34540 pencils

nice art.

Lazarus's picture
Lazarus
1538 pencils

Fun.

jackblack's picture
jackblack
2328 pencils

So many of these cut out illustration style layouts. It's nice, but it's getting old.

nosajm's picture
nosajm
20 pencils

good concept + good execution = great ad

fotdot's picture
fotdot
673 pencils

I like the art direction.

rakel's picture
rakel
250 pencils

love the art, but just that. its supposed that you count sheep to sleep, so, you[re not going to count any because youre going to drink coffee? so, that just means you dont want to sleep.

murijoe's picture
murijoe
65 pencils

i think it's a good art. the concept is nice! keep away those sheeps away from my sleep =]

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