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Cliff

Agency: 
Published/Aired: 
July 2011
14422
Description: 

Print advertisment created by BBDO, Costa Rica for Café 1820, within the category: Non-Alcoholic Drinks.

Advertising Agency: Garnier BBDO, San José, Costa Rica
Creative Director: Tito Araya
Art Directors: Ronaldo Peraza, Eduardo Loaiza
Copywriter: Randall Vega
Photographer: Alex Zuñiga

Comments (13)

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Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

really diggin the art direction on these...its like 3d papercraft...i like it.

Oliver Duarte's picture
Oliver Duarte
Activity Score 5

If the best thing about this coffee is that it will keep you awake great job!
But I don´t think this brand stands for that, the packaging itself is more about the tradition and its roots.
Great art direction, not to sure about the creativity.

atb2005's picture
atb2005
Activity Score 13557

+1

Enduwolf's picture
Enduwolf
Activity Score 165

Thanks for explaining the campaign, I just didn't get it. Cute, but effective? I don't think so.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Clear concept. Nicely art directed. My only complaint is that you could put any coffee brand on these ads.

pez's picture
pez
Activity Score 1804

Ja!! Very good... not sure about art direction!

kleenex's picture
kleenex
Activity Score 48489

nice art.

Lazarus's picture
Lazarus
Activity Score 1536

Fun.

jackblack's picture
jackblack
Activity Score 2355

So many of these cut out illustration style layouts. It's nice, but it's getting old.

nosajm's picture
nosajm
Activity Score 20

good concept + good execution = great ad

fotdot's picture
fotdot
Activity Score 673

I like the art direction.

rakel's picture
rakel
Activity Score 250

love the art, but just that. its supposed that you count sheep to sleep, so, you[re not going to count any because youre going to drink coffee? so, that just means you dont want to sleep.

murijoe's picture
murijoe
Activity Score 65

i think it's a good art. the concept is nice! keep away those sheeps away from my sleep =]

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