CAF onlus - Center for mistreated children and families crisis: Balloon
Caf gives back to abused children the lightness of childhood.
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copy Supervisor: Simona Angioni
Art Director: Letizia Bozzolini
Copywriter: Livia Cappelletti
Account Supervisor: Lilli Guacci
Account Executive: Vito Plantamura
Art Buyer: Virginia Salvucci
Photograoher Agent: Multi
Photographer: Marco Cremascoli
Published: October 2009
13 comments
like the photograph... not so much the idea. its too force fit.
I find the idea great, the execution is ok.
Caf gives back to abused children the lightness of childhood. Shouldn't that be Caf gives back the lightness of childhood to abused children? Anyway, it's a pretty picture, concept is okay.
(another 7/10, I must be getting old.......)
My grandmother would love this. I am showing it to her.
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Smart balloon?
hahaha!
aw i like it. its sad. i feel sorry for the poor little girl.
I feel sorry for the client.
Love it!
i love the way bodycopy is written.
I just hope that line works better in Italian.
liked it very much
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~ Quite obviously, I have gathered no moss ! ~
nice!!!