CAF onlus - Center for mistreated children and families crisis: Balloon

Caf gives back to abused children the lightness of childhood.

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copy Supervisor: Simona Angioni
Art Director: Letizia Bozzolini
Copywriter: Livia Cappelletti
Account Supervisor: Lilli Guacci
Account Executive: Vito Plantamura
Art Buyer: Virginia Salvucci
Photograoher Agent: Multi
Photographer: Marco Cremascoli
Published: October 2009


janed's picture
98 pencils

like the photograph... not so much the idea. its too force fit.

Marlus Lau's picture
Marlus Lau
1808 pencils

I find the idea great, the execution is ok.

LeeHarvey's picture
3045 pencils

Caf gives back to abused children the lightness of childhood. Shouldn't that be Caf gives back the lightness of childhood to abused children? Anyway, it's a pretty picture, concept is okay.
(another 7/10, I must be getting old.......)

Juan Cabral's picture
Juan Cabral
709 pencils

My grandmother would love this. I am showing it to her.

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Chopper's picture
1015 pencils

Smart balloon?

Guest's picture


J Designer's picture
J Designer
2420 pencils

aw i like it. its sad. i feel sorry for the poor little girl.

silvi's picture
4172 pencils

I feel sorry for the client.

Guest's picture

Love it!

Guest's picture

i love the way bodycopy is written.

kgeiger's picture
7230 pencils

I just hope that line works better in Italian.

rolling.stone's picture
2740 pencils

liked it very much


~ Quite obviously, I have gathered no moss ! ~

rits's picture
74 pencils


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