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Balloon

Agency: 
Published/Aired: 
October 2009
Description: 

Caf gives back to abused children the lightness of childhood.

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copy Supervisor: Simona Angioni
Art Director: Letizia Bozzolini
Copywriter: Livia Cappelletti
Account Supervisor: Lilli Guacci
Account Executive: Vito Plantamura
Art Buyer: Virginia Salvucci
Photograoher Agent: Multi
Photographer: Marco Cremascoli

Comments (13)

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Highest Rated

rits's picture
rits
Activity Score 74

nice!!!

janed's picture
janed
Activity Score 98

like the photograph... not so much the idea. its too force fit.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

I find the idea great, the execution is ok.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Caf gives back to abused children the lightness of childhood. Shouldn't that be Caf gives back the lightness of childhood to abused children? Anyway, it's a pretty picture, concept is okay.
(another 7/10, I must be getting old.......)

Juan Cabral's picture
Juan Cabral
Activity Score 709

My grandmother would love this. I am showing it to her.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Chopper's picture
Chopper
Activity Score 1015

Smart balloon?

Guest's picture
Guest

hahaha!

J Designer's picture
J Designer
Activity Score 2420

aw i like it. its sad. i feel sorry for the poor little girl.

silvi's picture
silvi
Activity Score 4172

I feel sorry for the client.

Guest's picture
Guest

Love it!

Guest's picture
Guest

i love the way bodycopy is written.

kgeiger's picture
kgeiger
Activity Score 7287

I just hope that line works better in Italian.

rolling.stone's picture
rolling.stone
Activity Score 2741

liked it very much

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~ Quite obviously, I have gathered no moss ! ~

rits's picture
rits
Activity Score 74

nice!!!

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