Cadillac: Sound Proof Cars

Library-Quiet interior

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Creative Director: Munah Zahr
Copywriter: Simon Raffaghello
Planner: Nicolas Chidiac
Account Supervisor: Dimitri Papadimitriou
Art Directors: Samer Lahoud, Ziad Aouad

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24 comments

976 pencils

Milan SolankiWednesday, December 21, 2011 - 01:00

nice

5644 pencils

HadronsWednesday, December 21, 2011 - 02:34

Inviting. very nice.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

6926 pencils

Jaap GrollemanWednesday, December 21, 2011 - 03:57

Two people saying nice? If this would be uploaded by a student in the exhibition this would be butchered and quite rightly so. I don't like it - there are better ways to show your car is silent. It's not convincing enough for a 50.000 dollar car.

http://jackmancer.com/
http://twitter.com/jackmancer/

5644 pencils

HadronsWednesday, December 21, 2011 - 06:28

well, i like it & it works 4 me. deal with it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

6926 pencils

Jaap GrollemanWednesday, December 21, 2011 - 07:13

Don't you worry, I won't sleep any less about it.

http://jackmancer.com/
http://twitter.com/jackmancer/

15760 pencils

kleenexWednesday, December 21, 2011 - 12:01

I agree,

1037 pencils

WordfruitWednesday, December 21, 2011 - 06:09

Agree with Jaap

Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile

52 pencils

jenny rayWednesday, December 21, 2011 - 07:27

nothing great about it

7688 pencils

ShawaliWednesday, December 21, 2011 - 07:58

Jaap is right on the money about this one. The library idea is one of the oldest tricks in the hat.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

39 pencils

SolarisN1Wednesday, December 21, 2011 - 08:02

This has potential but seems like unfinished work to me. It lacks a couple of car's accessories like steeringwheel or something.

4426 pencils

andyleftyWednesday, December 21, 2011 - 08:20

"The car is quiet.

Libraries are quiet.

Come on let's go to the pub"

347 pencils

hooznThursday, December 22, 2011 - 11:34

Well put. Your comment genuinely made me laugh.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

624 pencils

simonds08Wednesday, December 21, 2011 - 08:53

Wish I knew what the car looked like.

5103 pencils

BilloughsbyWednesday, December 21, 2011 - 09:03

Isn't this textbook borrowed interest?

Nah. Not even close to good. A couple of points for serenity, I s'pose.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

706 pencils

chuckieTWednesday, December 21, 2011 - 09:36

Makes me think the car will drive like a library.

4641 pencils

vote4pedroWednesday, December 21, 2011 - 11:05

Ivan is posting a lot of red meat to rip into today.

2631 pencils

MicheleVirgilioWednesday, December 21, 2011 - 11:32

mi piace.

http://www.mandarinoadv.com

82 pencils

coolhandmeWednesday, December 21, 2011 - 14:19

I love libraries. Wait, no I don't. I like books. But it's not safe to read while driving. I found out.

823 pencils

mr.xThursday, December 22, 2011 - 04:39

gosh, this is bad. sometimes it seems like people are trying too hard to be clever, and their ads end up sucking. this ad won't sell cars. most advertisers nowadays only care about "clever" campaigns but forgets the real purpose of advertising, which is to sell. if you can do both, then bravo.

5399 pencils

Roger KeynesThursday, December 22, 2011 - 05:27

Nebulous connection.

Will Think for Salary

968 pencils

MindDriftThursday, December 22, 2011 - 07:16

This picked up a gold award at Dubai Lynx. Go figure...

13048 pencils

Nike DieselFriday, December 30, 2011 - 05:19

Feels outdated, and I agree with Billoughsby on this one.

6 pencils

dinesh.dixitThursday, March 22, 2012 - 05:25

The silence speaks

86 pencils

creative.vibesThursday, July 19, 2012 - 04:03

to art school idea not professional or evolved :(

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