Advertisement

Sound Proof Cars

Agency Network: 
Published/Aired: 
December 2011
Description: 

Print advertisment created by Leo Burnett, United Arab Emirates for Cadillac, within the category: Automotive.

Library-Quiet interior

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Creative Director: Munah Zahr
Copywriter: Simon Raffaghello
Planner: Nicolas Chidiac
Account Supervisor: Dimitri Papadimitriou
Art Directors: Samer Lahoud, Ziad Aouad

Comments (24)

Log in or register to post comments

Highest Rated

creative.vibes's picture
creative.vibes
Activity Score 86

to art school idea not professional or evolved :(

Milan Solanki's picture
Milan Solanki
Activity Score 994

nice

Hadrons's picture
Hadrons
Activity Score 6041

Inviting. very nice.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Two people saying nice? If this would be uploaded by a student in the exhibition this would be butchered and quite rightly so. I don't like it - there are better ways to show your car is silent. It's not convincing enough for a 50.000 dollar car.

Hadrons's picture
Hadrons
Activity Score 6041

well, i like it & it works 4 me. deal with it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Don't you worry, I won't sleep any less about it.

kleenex's picture
kleenex
Activity Score 49532

I agree,

Wordfruit's picture
Wordfruit
Activity Score 1023

Agree with Jaap

jenny ray's picture
jenny ray
Activity Score 52

nothing great about it

Shawali's picture
Shawali
Activity Score 8442

Jaap is right on the money about this one. The library idea is one of the oldest tricks in the hat.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

SolarisN1's picture
SolarisN1
Activity Score 44

This has potential but seems like unfinished work to me. It lacks a couple of car's accessories like steeringwheel or something.

andylefty's picture
andylefty
Activity Score 4535

"The car is quiet.

Libraries are quiet.

Come on let's go to the pub"

hoozn's picture
hoozn
Activity Score 353

Well put. Your comment genuinely made me laugh.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

simonds08's picture
simonds08
Activity Score 598

Wish I knew what the car looked like.

Billoughsby's picture
Billoughsby
Activity Score 5144

Isn't this textbook borrowed interest?

Nah. Not even close to good. A couple of points for serenity, I s'pose.

That's it.

chuckieT's picture
chuckieT
Activity Score 680

Makes me think the car will drive like a library.

vote4pedro's picture
vote4pedro
Activity Score 4601

Ivan is posting a lot of red meat to rip into today.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

mi piace.

coolhandme's picture
coolhandme
Activity Score 80

I love libraries. Wait, no I don't. I like books. But it's not safe to read while driving. I found out.

mr.x's picture
mr.x
Activity Score 998

gosh, this is bad. sometimes it seems like people are trying too hard to be clever, and their ads end up sucking. this ad won't sell cars. most advertisers nowadays only care about "clever" campaigns but forgets the real purpose of advertising, which is to sell. if you can do both, then bravo.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Nebulous connection.

The Jobless Writer
Will Think for Salary

MindDrift's picture
MindDrift
Activity Score 1170

This picked up a gold award at Dubai Lynx. Go figure...

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Feels outdated, and I agree with Billoughsby on this one.

dinesh.dixit's picture
dinesh.dixit
Activity Score 6

The silence speaks

creative.vibes's picture
creative.vibes
Activity Score 86

to art school idea not professional or evolved :(

Advertisement