Cadillac: Sound Proof Cars

Library-Quiet interior

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Creative Director: Munah Zahr
Copywriter: Simon Raffaghello
Planner: Nicolas Chidiac
Account Supervisor: Dimitri Papadimitriou
Art Directors: Samer Lahoud, Ziad Aouad

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24 comments

Milan Solanki's picture
Milan Solanki
986 pencils

nice

Hadrons's picture
Hadrons
5743 pencils

Inviting. very nice.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Two people saying nice? If this would be uploaded by a student in the exhibition this would be butchered and quite rightly so. I don't like it - there are better ways to show your car is silent. It's not convincing enough for a 50.000 dollar car.

Hadrons's picture
Hadrons
5743 pencils

well, i like it & it works 4 me. deal with it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Don't you worry, I won't sleep any less about it.

kleenex's picture
kleenex
28036 pencils

I agree,

jenny ray's picture
jenny ray
52 pencils

nothing great about it

Shawali's picture
Shawali
8395 pencils

Jaap is right on the money about this one. The library idea is one of the oldest tricks in the hat.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

SolarisN1's picture
SolarisN1
42 pencils

This has potential but seems like unfinished work to me. It lacks a couple of car's accessories like steeringwheel or something.

andylefty's picture
andylefty
4533 pencils

"The car is quiet.

Libraries are quiet.

Come on let's go to the pub"

hoozn's picture
hoozn
353 pencils

Well put. Your comment genuinely made me laugh.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

simonds08's picture
simonds08
598 pencils

Wish I knew what the car looked like.

Billoughsby's picture
Billoughsby
5091 pencils

Isn't this textbook borrowed interest?

Nah. Not even close to good. A couple of points for serenity, I s'pose.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

chuckieT's picture
chuckieT
680 pencils

Makes me think the car will drive like a library.

vote4pedro's picture
vote4pedro
4601 pencils

Ivan is posting a lot of red meat to rip into today.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

mi piace.

coolhandme's picture
coolhandme
80 pencils

I love libraries. Wait, no I don't. I like books. But it's not safe to read while driving. I found out.

mr.x's picture
mr.x
952 pencils

gosh, this is bad. sometimes it seems like people are trying too hard to be clever, and their ads end up sucking. this ad won't sell cars. most advertisers nowadays only care about "clever" campaigns but forgets the real purpose of advertising, which is to sell. if you can do both, then bravo.

Roger Keynes's picture
Roger Keynes
5498 pencils

Nebulous connection.

Will Think for Salary

MindDrift's picture
MindDrift
1105 pencils

This picked up a gold award at Dubai Lynx. Go figure...

Nike Diesel's picture
Nike Diesel
13339 pencils

Feels outdated, and I agree with Billoughsby on this one.

dinesh.dixit's picture
dinesh.dixit
6 pencils

The silence speaks

creative.vibes's picture
creative.vibes
86 pencils

to art school idea not professional or evolved :(

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