Cadena Ser / Somos Creativos award: Lamp

Cadena Ser / Somos Creativos award: Lamp
Average: 2 (15 votes)

We award ideas that shine with their own light.

Advertising Agency: Prasad, Barcelona, Spain
Art Director: Luis Eduardo García
Copywriters: Albio Sánchez, Haris Amiel
Photographer: Jordi Bernabé
Published: February 2008

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Cadena Ser / Somos Creativos award: Light bulb
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14 comments

deepa's picture
10 pencils
deepaMonday, March 17, 2008 - 05:56

cool......... u have shown it well.... but i think the idea is common.

BOOBJOB LOOBCANNON's picture
1848 pencils
BOOBJOB LOOBCANNONMonday, March 17, 2008 - 06:32

The line is clunky as hell.

A bit of a lame effort for a creative awards ad.

We're going to need more lube.

niru1984's picture
54 pencils
niru1984Monday, March 17, 2008 - 06:50

Same visual was used for a teeth-whitening chewing gum ad, the guy was holding the chewing gum in his hand. This is k, but it works better there

krautland's picture
3241 pencils
krautlandMonday, March 17, 2008 - 20:22

I want to believe this is some funny homage ad but there's no hint, so I'll assume it's just a ripoff of an ad shot by nadav kander for orbit in 2007. the original was done by Energy BBDO in chicago.

here are the three originals:
http://www.billcharles.com/kander/poppics/nk_Orbit_swim.jpg
http://www.billcharles.com/kander/poppics/nk_Orbit_goth.jpg
http://www.billcharles.com/kander/poppics/nk_Orbit_tropical.jpg

krautland's picture
3241 pencils
krautlandMonday, March 17, 2008 - 23:49

btw: I emailed the ad above to the art director behind the orbit stuff.
he's amused.

robottttrockkkk's picture
814 pencils
robottttrockkkkMonday, March 17, 2008 - 10:52

somos creativos?

[ http://eltubedeyou.blogspot.com ]

adstrike's picture
334 pencils
adstrikeMonday, March 17, 2008 - 11:07

hoooo nooooo, and it is an ad for creatives... shame of you

Mathias's picture
59 pencils
MathiasMonday, March 17, 2008 - 21:22

hate to say it but... done a thousand times

Ainadaliel's picture
271 pencils
AinadalielTuesday, March 18, 2008 - 01:50

Orbit Whitening Gum in the U.S. had the same print idea. And it made sense with the product.

jungle boy's picture
196 pencils
jungle boyTuesday, March 18, 2008 - 02:17

chewing a lot of gum i see....

Perry Mason's picture
26 pencils
Perry MasonTuesday, March 18, 2008 - 05:49

Ya hecho. Muy hecho.

Y Johnny cogió su fusil......

ZaboZaboZabo's picture
587 pencils
ZaboZaboZaboTuesday, March 18, 2008 - 07:21

Not this one, then.

orangemind's picture
2 pencils
orangemindTuesday, March 18, 2008 - 12:29

entonces no premiarán este aviso

quizás debieron decir: no envíen ideas tan malas como este aviso...o... no importa lo malo que sea, igual tienes un premio...

budibud's picture
128 pencils
budibudWednesday, March 19, 2008 - 04:51

What a classic...

Boediboed
Trying to retire ad-man