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Cadena Ser / Somos Creativos award: Lamp
We award ideas that shine with their own light.
Advertising Agency: Prasad, Barcelona, Spain
Art Director: Luis Eduardo García
Copywriters: Albio Sánchez, Haris Amiel
Photographer: Jordi Bernabé
Published: February 2008
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cool......... u have shown it well.... but i think the idea is common.
The line is clunky as hell.
A bit of a lame effort for a creative awards ad.
Same visual was used for a teeth-whitening chewing gum ad, the guy was holding the chewing gum in his hand. This is k, but it works better there
Agreed. Much better execution by that campaign.
Kevin Calero
kevincalero.com
I want to believe this is some funny homage ad but there's no hint, so I'll assume it's just a ripoff of an ad shot by nadav kander for orbit in 2007. the original was done by Energy BBDO in chicago.
here are the three originals:
http://www.billcharles.com/kander/poppics/nk_Orbit_swim.jpg
http://www.billcharles.com/kander/poppics/nk_Orbit_goth.jpg
http://www.billcharles.com/kander/poppics/nk_Orbit_tropical.jpg
btw: I emailed the ad above to the art director behind the orbit stuff.
he's amused.
somos creativos?
[ http://eltubedeyou.blogspot.com ]
hoooo nooooo, and it is an ad for creatives... shame of you
hate to say it but... done a thousand times
Orbit Whitening Gum in the U.S. had the same print idea. And it made sense with the product.
chewing a lot of gum i see....
Ya hecho. Muy hecho.
Y Johnny cogió su fusil......
Not this one, then.
entonces no premiarán este aviso
quizás debieron decir: no envíen ideas tan malas como este aviso...o... no importa lo malo que sea, igual tienes un premio...
What a classic...
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