Cadena Ser / Somos Creativos award: Lamp
We award ideas that shine with their own light.
Advertising Agency: Prasad, Barcelona, Spain
Art Director: Luis Eduardo García
Copywriters: Albio Sánchez, Haris Amiel
Photographer: Jordi Bernabé
Published: February 2008


14 comments
cool......... u have shown it well.... but i think the idea is common.
The line is clunky as hell.
A bit of a lame effort for a creative awards ad.
We're going to need more lube.
Same visual was used for a teeth-whitening chewing gum ad, the guy was holding the chewing gum in his hand. This is k, but it works better there
I want to believe this is some funny homage ad but there's no hint, so I'll assume it's just a ripoff of an ad shot by nadav kander for orbit in 2007. the original was done by Energy BBDO in chicago.
here are the three originals:
http://www.billcharles.com/kander/poppics/nk_Orbit_swim.jpg
http://www.billcharles.com/kander/poppics/nk_Orbit_goth.jpg
http://www.billcharles.com/kander/poppics/nk_Orbit_tropical.jpg
btw: I emailed the ad above to the art director behind the orbit stuff.
he's amused.
somos creativos?
[ http://eltubedeyou.blogspot.com ]
hoooo nooooo, and it is an ad for creatives... shame of you
hate to say it but... done a thousand times
Orbit Whitening Gum in the U.S. had the same print idea. And it made sense with the product.
chewing a lot of gum i see....
Ya hecho. Muy hecho.
Y Johnny cogió su fusil......
Not this one, then.
entonces no premiarán este aviso
quizás debieron decir: no envíen ideas tan malas como este aviso...o... no importa lo malo que sea, igual tienes un premio...
What a classic...
Boediboed
Trying to retire ad-man