December 2010

Print advertisment created by JWT, United Kingdom for CADD, within the category: Public Interest, NGO.

What's the price of a bottle of beer?
Don't drink and drive

Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Art Directors / Copywriters: Christiano Neves, Bruno Xavier
Art Buyer: Stuart Heyburn
Planner: Neil Noronha
Account Director: Neil Noronha
Photographer: Andy Rudak
Retouching: Christiano Neves

Comments (15)

Log in or register to post comments

Highest Rated

Brain-Art's picture
Activity Score 1101

Amazing campaign... Congrats!!!

suresh90's picture
Activity Score 620

Totally awesome campaign :)

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yeah it's a solid campaign and gets a message across, but will this really stop people from drinking and driving? I'm missing some shock factor or something that'll creep in the back of your mind, reminding you not to drink & drive.

Billoughsby's picture
Activity Score 5142

Do these only exist to boost CADD's donor roster, and not to deter drivers who habitually drink? Just wondering the target.

That's it.

chicks dont swim's picture
chicks dont swim
Activity Score 13

Art for art's sake, but still - love the concept.

chamindarathnayake's picture
Activity Score 377

Really like good

Chaminda Rathnayake

AlfredoGil's picture
Activity Score 133

Great art, great concept, but I agree with Jack up above - will this change consumer behavior? Don't think so

Daniel Acorsi's picture
Daniel Acorsi
Activity Score 4

Don't think any ad would actually show people they must stop drinking/driving. But the aproach is enough to make people think.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

That's not true, some ads can stop people from drinking and driving, they just haven't been made yet. We're just not creative enough (yet)!

shaun1800's picture
Activity Score 293

What an insightful gem of wisdom...But I disagree

jackblack's picture
Activity Score 2355

Art direction is kind of fun, for a serious topic.

Dzsoi's picture
Activity Score 8479

of course this visual is not new:

BUT I prefer this copy and this art direction.

Millar Models's picture
Millar Models
Activity Score 2

No credit for the modelmaker who created these images, I see. ;-)

mikeelrapido's picture
Activity Score 1929



alexandra1985's picture
Activity Score 16

done and I don't think it's effective. it is very unlikely that people who drink and drive can spare a moment to look at this and comtemplate it. The consequences are described but not persuading. The responses will likely be: "Who cares?"

Brain-Art's picture
Activity Score 1101

Amazing campaign... Congrats!!!