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Jeep

Agency: 
Published/Aired: 
April 2012
Description: 

Don't let the drink drive you.

Advertising Agency: JWT, Delhi, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Priti Kapur
Senior Creative Director: Kishaloy basu
Art Director: Kunel Gaur
Copywriter: Sayantan Choudhury
Account Director: Preetika Mohan
Illustrator: Nithin Rao Kumblekar

Comments (10)

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Highest Rated

Jpglue's picture
Jpglue
Activity Score 28

oohhhhh so nice

Shawali's picture
Shawali
Activity Score 8442

Bad copy, great visual.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Copy works perfectly fine.

everartz's picture
everartz
Activity Score 7609

good visual but something feels not complete

| Everartz |

kleenex's picture
kleenex
Activity Score 43315

They fully nailed the visual, but fully stunk on the copy.

observant vicky's picture
observant vicky
Activity Score 194

it's an art not ad...
big daddy's are forgetting advertising basics...
this ad might grab attention but I don't think it'll be effective.

Tuco's picture
Tuco
Activity Score 289

I agree.

salil.sharma's picture
salil.sharma
Activity Score 2428

I LOVE THIS CAMPAIGN
GOOD ART &
EXECUTION IS AWESOME

Designer Don't Do Different Things
They Do Things Differently

Hater's picture
Hater
Activity Score 82

So this nonsense is supposed to make people stop drinking and driving? Give me a brake! (oh wait, brake before you break! great copy for this campaign! lol)

observant vicky's picture
observant vicky
Activity Score 194

Never say don't drink and drive or something similar to that physiologically it encourages drinkers to do just opposite.

Jpglue's picture
Jpglue
Activity Score 28

oohhhhh so nice

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