CADD: Jeep

Don't let the drink drive you.

Advertising Agency: JWT, Delhi, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Priti Kapur
Senior Creative Director: Kishaloy basu
Art Director: Kunel Gaur
Copywriter: Sayantan Choudhury
Account Director: Preetika Mohan
Illustrator: Nithin Rao Kumblekar
Published: April 2012

10 comments

Shawali's picture
Shawali
8429 pencils

Bad copy, great visual.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Nike Diesel's picture
Nike Diesel
13389 pencils

Copy works perfectly fine.

everartz's picture
everartz
7611 pencils

good visual but something feels not complete

| Everartz |

kleenex's picture
kleenex
33754 pencils

They fully nailed the visual, but fully stunk on the copy.

observant vicky's picture
observant vicky
194 pencils

it's an art not ad...
big daddy's are forgetting advertising basics...
this ad might grab attention but I don't think it'll be effective.

Tuco's picture
Tuco
285 pencils

I agree.

salil.sharma's picture
salil.sharma
2278 pencils

I LOVE THIS CAMPAIGN
GOOD ART &
EXECUTION IS AWESOME

Hater's picture
Hater
81 pencils

So this nonsense is supposed to make people stop drinking and driving? Give me a brake! (oh wait, brake before you break! great copy for this campaign! lol)

observant vicky's picture
observant vicky
194 pencils

Never say don't drink and drive or something similar to that physiologically it encourages drinkers to do just opposite.

Jpglue's picture
Jpglue
30 pencils

oohhhhh so nice

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