Cadbury's reverse bar. Wafer outside, chocolate inside.
Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Anup Chitnis, Rensil D'silva, Piyush Pandey
Art director: Anuraag Khandelwal
Copywriter: Satish deSa
Photographer: Kedar Malegaonkar
Post: Uday Kinloskar, Infiniti
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Comments
Its Funny...
Now that I think of it this is AN EXTENDABLE CAMPAIGN - A biiiig idea ;)
nice, it remind me the famous old movie that i used to like it very much when i am a kid
The "emotion" of the waiter fly was impressive !
http://jennywhx.blogspot.com jwhx:Visionary
like this and the monster one, are the funny ones
Totally agree. The lumberjack and shoe ones are just a bit too forced.
haha love it because it's a twist on a human truth
Nice approach for the category. I like the Flies and the Monster. The other ones are way too off and forced.
I can tell that having these two pieces as reference, it's pretty easy to come up with a couple of human truths that work perfectly with the reverse thinking idea. So, the work is pretty much done here. Nicely btw!
All the pieces got a lovely art direction. (Excepting the lumber one).
What if we have a skeleton as a patient and the Doctor is showing an X-ray that reveals his external body, with skin and stuff? "Cadbury's reverse bar. Wafer outside, chocolate inside".
Comments? lol.
it will look like a regular photo.
umm... waiter, there's a human in my soup!
gRRReat
I'm looking for a job.
http://www.cartoonstock.com/newscartoons/cartoonists/tzu/lowres/tzun33...
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