Cadbury's Ulta Perk: Fly

Cadbury's reverse bar. Wafer outside, chocolate inside.

Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Anup Chitnis, Rensil D'silva, Piyush Pandey
Art director: Anuraag Khandelwal
Copywriter: Satish deSa
Photographer: Kedar Malegaonkar
Post: Uday Kinloskar, Infiniti

Comments

16 pencils

priyankvarma84 | Thu, 2007-01-04 16:14

Its Funny...

311 pencils

V willy winkie | Sat, 2007-01-06 17:45

Now that I think of it this is AN EXTENDABLE CAMPAIGN - A biiiig idea ;)

1144 pencils

jennywhx | Thu, 2007-01-04 16:52

nice, it remind me the famous old movie that i used to like it very much when i am a kid
The "emotion" of the waiter fly was impressive !

http://jennywhx.blogspot.com jwhx:Visionary

114 pencils

juankhr | Thu, 2007-01-04 19:47

like this and the monster one, are the funny ones

3536 pencils

ellehcimeo | Thu, 2007-01-04 21:06

Totally agree. The lumberjack and shoe ones are just a bit too forced.

257 pencils

jmcho | Fri, 2007-01-05 06:49

haha love it because it's a twist on a human truth

44 pencils

juanguzman78 | Fri, 2007-01-05 10:57

Nice approach for the category. I like the Flies and the Monster. The other ones are way too off and forced.
I can tell that having these two pieces as reference, it's pretty easy to come up with a couple of human truths that work perfectly with the reverse thinking idea. So, the work is pretty much done here. Nicely btw!
All the pieces got a lovely art direction. (Excepting the lumber one).

44 pencils

juanguzman78 | Fri, 2007-01-05 11:07

What if we have a skeleton as a patient and the Doctor is showing an X-ray that reveals his external body, with skin and stuff? "Cadbury's reverse bar. Wafer outside, chocolate inside".

Comments? lol.