Cadbury Thins: Sports bra

Invented 1977. Because the girls should always run in the same direction as you.
Cadbury Thins. Invented 2005. Because every woman deserves 100% Cadbury chocolate with only 100 calories.
Now that's clever.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Andy Manson
Art Director: Erin Wendel
Copywriter: Lauren McCrindle
Illustrator: Ray Fenwick
Published: January 2008

2 comments

Drew Ovard's picture
Drew Ovard
28 pencils

The headline is based on a not so clever word pun. Weak.

djakuza's picture
djakuza
517 pencils

hahaha "Because every woman deserves 100% Cadbury chocolate with only 100 calories." this is so fu*** great :)! great not clever but funny anyway :D

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