Cadbury Thins: Lycra

Invented 1959. Because one size will never fit all.
Cadbury Thins. Invented 2005. Because every woman deserves 100% Cadbury chocolate with only 100 calories.
Now that's clever.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Andy Manson
Art Director: Erin Wendel
Copywriter: Lauren McCrindle
Illustrator: Ray Fenwick
Published: January 2008


Drew Ovard's picture
Drew Ovard
28 pencils

Pretty dull ad, in my opinion.

Houdini's picture
26 pencils

pretty dull comment, in my opinion.
this campaign is freshhhhhhhh!

Totto's picture
685 pencils

newspaper ad

Intelligent ads are the need of the hour.

CreepingFeature's picture
244 pencils


Copy_Can's picture

Isn't Lycra a successful product, much like the rest of the products in this campaign (well, probably an exception would be the first one about the shaving)?

I think the line is weak. Instead of "Now that's clever" I would have said "Another clever idea" or something.

But overall - meh.

WQ graphics's picture
WQ graphics
37 pencils

Cadbury deserves better than this campain

too much reading in it, not eye catching

FlyingDogs's picture
968 pencils

Fresh work! Loved the campaign.

biabitch's picture
298 pencils

i'm a woman and i don't really like it.
don't get me wrong totally love the product - 100 calorie chocolate? FANTASTIC!
hoped the ad would have been as mouthwatering as the product.

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