May 2016

Print advertisment created by Publicis, South Africa for Cadbury, within the category: Confectionery, Snacks.

Cadbury Lunch Bar Man Size

Advertising Agency: Publicis, South Africa
Creative Director: Kady Winetzki
Art Director: Chris Lesser
Copywriter: Paul Burgess
Illustrators: George Greyling, Julian Dowl

Comments (27)

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Highest Rated

mark3r's picture
Activity Score 1949

Does it hurt?

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Considering it is South Africa it makes sense.

I think this water is somehow weird, but it's interesting.

Prof's picture
Activity Score 1449

god this is bad...

i thought it was a student joke at first

Quite really.

morse's picture
Activity Score 17830

Feels like a cheap pun. Somehow arresting at the same time.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Brain-Art's picture
Activity Score 1101

Why is the Copywriter in the credits?... Not creative... Bad Art Direction, worst execution... I'm giving you a star because you guys sold that to Cadbury

CrackerJackFlash's picture
Activity Score 19539

It's always a team effort, copy or not.

ps- I f@ckin' love it.

john ler's picture
john ler
Activity Score 667

you mean "I faking love it" right ?
Freelances love any crap. They would sell their mother to get hired.

CrackerJackFlash's picture
Activity Score 19539

Ya know it pork_beater

Tommy G.'s picture
Tommy G.
Activity Score 897

maybe you but not the majority, some freelancers make more money when they work home. It depends only of our talent.

AvenueB's picture
Activity Score 2

So copywriters only get credit when there are words? So copywriters never have actual ideas? They never conceptualize? Only art directors come up with the ideas? Wow.

gtbernstein's picture
Activity Score 51

How is it that nobody has mentioned that it is just plain borrowed interest from the Jaws movie poster poorly rehashed as a bad ad concept.

Prof's picture
Activity Score 1449

uhm we all knew that?

Quite really.

Gualcor's picture
Activity Score 978

Wow!!! you're a GENIUS!!!!

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

Tommy G.'s picture
Tommy G.
Activity Score 897

are you new here?

gtbernstein's picture
Activity Score 51

Hate to tell you all, reading the comments before there was no sign that people realized it was borrowed interest. Especially with commments like the "I think this water is somehow weird, but it's interesting" and "Feels like a cheap pun. Somehow arresting at the same time."

The fact that until I said something noone flat out called it bad borrowed interest tells me that people didn't realize it. Especially since it should have been comment number ONE.

If you are going to put people down maybe you should read all the comments instead of just acting like you are a witty know-it-all. Just proves to me that all you all want to be is rude, not helpful on the commentary.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Me likes!

mikris's picture
Activity Score 41

Jaws eating a candy bar in a fish tank (bad water line for the ocean)... not good.

mikeelrapido's picture
Activity Score 1929

But it looks nice.


silvi's picture
Activity Score 4172

I don´t get it

Migzter13's picture
Activity Score 973

the water line seems like it's shot from a fish tank, but I see the direction..

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

sold's picture
Activity Score 3305


mark3r's picture
Activity Score 1949

Does it hurt?

the_lizard_king's picture
Activity Score 1257


And then GOD said...
Let there be creativity!!!

Tommy G.'s picture
Tommy G.
Activity Score 897

It could be good if we were in 1980
It could be excellent if we were in 1970
It could be awesome if we were in 1960
But nowadays...

amchamas's picture
Activity Score 92

even though there are plenty of white sharks in South Africa, pay attention that Jaws took place in Amity Island NEW ENGLAND

Chopper's picture
Activity Score 1015

Next Alien?

maxiiphemmy's picture
Activity Score 57

sincerely speaking i think the idea is catchy.

Guest's picture

It's such a direct copy of the JAWS poster concept, that I would never think Cadbury would risk a law suit from Universal.
I do believe though, that even if it's an authorized rehash (and a mediocre one at that), it should include credits to either the original artist(s) or to the legal owners of the original artwork. I'm not knowledgeable regarding international copyright laws or agency accepted credit protocol, but it just seems the right way to do it.
With that kind of practice the whole team, artists, copyrighter, creative director, etc don't come out like a bunch of douche-bag unimaginative hackers, but rather as a group of people that took a vintage graphic creation, that has become part of the collective urban imagery (at least in the Western hemisphere), and applied it to a creative concept depicting just how you would hunger for one of these Cadbury bars. Creative with a touch of humor.
I just think it would be good practice that's all. This way, without recognizing who's do credit, it's more like: "Hey, we need to get this Cadbury account! Someone get me a funny catchy concept! PRONTO!" At the same time the "creative" director catches a glance from one of the artists computer screens as the guy is buying a cult vintage dvd on amazon of JAWS, and the "creative" director screams out: "Hey you! Get me a large version of that image from google images, paint it up a bit, move some teeth (to avoid law suits) and add the Cadbury bar up there instead of the girl! I need it by 3pm!".