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Comments (10)

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Highest Rated

atb2005's picture
atb2005
Activity Score 13561

This is not about being "twisted" or offering "twisted", as in adult, messages. This is a fun campaing that revolves around the idea that Goo Is On The Loose!

Guest's picture
Guest

i think its a step back from their huge success of GOO GOOING GONE stop motion animation....

tirthomitro's picture
tirthomitro
Activity Score 2758

cool ideation. good art... but does the campaign hold water when it comes to the majority of the TG - the kids?

they showed me a picture & i laughed
dignity has never been photographed

Nicola's picture
Nicola
Activity Score 15

The whole point of this ad is to reach a new audience: rather than appealing the cream egg's kids audience, the twisted is portraying a more 'adult' message for a more adult audience. See it as the cream egg's big brother!

Guest's picture
Guest

I'm an adult. i prefer the old stuff.

If they wanted to portray a more adult message then they need to start with the basic branding of the product

speex's picture
speex
Activity Score 8

If the idea is to be twisted about the whole thing, the message is not twisted enough. Need to be more outrageous. This concept needs to be twisted a couple of more rounds.

Guest's picture
Guest

I'm one of the Super Agents on the case to find the goo on the loose. You must find out more information (and help me win £20k!) Check out http://youtube.com/agentdeanstokes and follow me on Twitter: http://twitter.com/deanstokes Thank you!

Nicola's picture
Nicola
Activity Score 15

Ooh, and if you would like to see some more of Stef's work, have a look at his folio: http://www.happyfinish.net/retouchers/stefano-cherubini

Enjoy!

Emran Hayat's picture
Emran Hayat
Activity Score 832

v.nice visual.. well executed

Creativity is a natural extension of our enthusiasm

Nicola's picture
Nicola
Activity Score 15

thanks :)

atb2005's picture
atb2005
Activity Score 13561

This is not about being "twisted" or offering "twisted", as in adult, messages. This is a fun campaing that revolves around the idea that Goo Is On The Loose!

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