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Glory

Agency: 
Published/Aired: 
January 2009
Description: 

Men have moved mountains to reach for the stars since time immemorial. Maybe because it is believed that a bar of Bournville can be truly enjoyed only from dizzy heights. Because the science of making Bournville comes second only to the art of eating it. You never gobble up a Bournville, you take time out to gaze at it lovingly. You break it like it were bad news - gently. Hear the 'snap' but don't ask why, one day you'll know. Get lost in the aroma even before the thought of eating crosses your mind. Lastly, ask yourself 'Have I earned it?' If the answer is yes, welcome. Welcome to the good life. You don't buy a Bournville, you earn it.

Advertising Agency: Ogilvy & Mather Advertising, Mumbai, India
Creative Director: Siddhartha Dutta
Art Director: Siddhartha Dutta
Copywriter: Manoj Shetty
Illustrator: Master Blasters

Comments (5)

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Highest Rated

Guest's picture
Guest

Thanks Guys!

shahidali's picture
shahidali
Activity Score 4069

this is the best of the three. the copy doesn't glorify the thing exaggaratedly. calls for the premiumness keeping the foot on the ground.

shahid

Guest's picture
Guest

i like the copy most.

HappyHour's picture
HappyHour
Activity Score 2381

love the copy.. tone is perfect

Guest's picture
Guest

Welcome back to 1978, everybody!

Guest's picture
Guest

Thanks Guys!

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