Cadbury Creme Egg Twisted: Goo on the loose, 3

Retouch: Stefano Cherubini, Happy Finish

10 comments

Guest's picture
Guest

i think its a step back from their huge success of GOO GOOING GONE stop motion animation....

tirthomitro's picture
tirthomitro
2764 pencils

cool ideation. good art... but does the campaign hold water when it comes to the majority of the TG - the kids?

they showed me a picture & i laughed
dignity has never been photographed

Nicola's picture
Nicola
15 pencils

The whole point of this ad is to reach a new audience: rather than appealing the cream egg's kids audience, the twisted is portraying a more 'adult' message for a more adult audience. See it as the cream egg's big brother!

Guest's picture
Guest

I'm an adult. i prefer the old stuff.

If they wanted to portray a more adult message then they need to start with the basic branding of the product

speex's picture
speex
8 pencils

If the idea is to be twisted about the whole thing, the message is not twisted enough. Need to be more outrageous. This concept needs to be twisted a couple of more rounds.

Guest's picture
Guest

I'm one of the Super Agents on the case to find the goo on the loose. You must find out more information (and help me win £20k!) Check out http://youtube.com/agentdeanstokes and follow me on Twitter: http://twitter.com/deanstokes Thank you!

Nicola's picture
Nicola
15 pencils

Ooh, and if you would like to see some more of Stef's work, have a look at his folio: http://www.happyfinish.net/retouchers/stefano-cherubini

Enjoy!

Emran Hayat's picture
Emran Hayat
832 pencils

v.nice visual.. well executed

Creativity is a natural extension of our enthusiasm

Nicola's picture
Nicola
15 pencils

thanks :)

atb2005's picture
atb2005
13567 pencils

This is not about being "twisted" or offering "twisted", as in adult, messages. This is a fun campaing that revolves around the idea that Goo Is On The Loose!

Log in or register to post comments