Cadbury Bournville: Oscars

It has been alleged that some people achieve greatness only to treat themselves to a Bournville Little knowing that this is when the really hard part begins. Because the science of making Bournville comes second only to the art of eating it. You never gobble up a Bournville, you take time out to gaze at it lovingly. You break it like it were bad news - gently. Hear the 'snap' but don't ask why, one day you'll know. Get lost in the aroma even before the thought of eating crosses your mind. Lastly, ask yourself 'Have I earned it?' If the answer is yes, welcome. Welcome to the good life.

Advertising Agency: Ogilvy & Mather Advertising, Mumbai, India
Creative Director: Siddhartha Dutta
Art Director: Siddhartha Dutta
Copywriter: Manoj Shetty
Illustrator: Master Blasters
Published: January 2009

11 comments

shahidali's picture
shahidali
4069 pencils

nice art direction. the only good point.

shahid

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

Ivan, I think there might be a problem with the website. Or perhaps, it's just me. The thing is I've been trying to sign in since a few days, but I could not. Thankfully, I managed to now. And yes, if you are wondering, I did check my caps key :)

ivan's picture
ivan

Maybe it's just your browser. Let me know if it happens again.

Ivan Raszl, admin of AotW

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

I'll try logging in with another browser then. Thanks.

shahid.h's picture
shahid.h
256 pencils

quite liked the copy...

NatalieM's picture
NatalieM
1687 pencils

"Welcome to the good life."

I like that line and the positioning they've established here.

everartz's picture
everartz
7613 pencils

too much text for me... besides i appreciate the colors choice i dont see an idea around here..

| Everartz |

Dev Kumar's picture
Dev Kumar
834 pencils

Wooops....almost got me into a trance.

Guest's picture
Guest

this ad has absolutely no grounding in truth.

Guest's picture
Guest

No I don't get the drift!!!

Sdb's picture
Sdb
1364 pencils

The copy is very nice..

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