Cadbury Bournville: Gods

The cocoa plant’s botanical name, Theobroma Cacao literally means 'food of the gods.' And when this cocoa turns to Bournville, the divine connotations go up significantly. Perhaps why the science of making Bournville comes second only to the art of eating it. You never gobble up a Bournville, you take your time to gaze at it lovingly. You break it like it were bad news - gently. Listen to the 'snap' but don't wonder why, one day you'll know. Get lost in the aroma even before the thought of eating crosses your mind. Lastly, ask yourself 'Have I earned it?' If the answer is yes, welcome. Welcome to the good life.

Advertising Agency: Ogilvy & Mather Advertising, Mumbai, India
Creative Director: Siddhartha Dutta
Art Director: Siddhartha Dutta
Copywriter: Manoj Shetty
Illustrator: Master Blasters
Published: January 2009

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7 comments

shahidali's picture
shahidali
4063 pencils

pathetic effor to make it aspirational. so blunt, top management should reject it.don't know much about your gods. those days r probably gone.

shahid

jai hind's picture
jai hind
356 pencils

cute line, nice art-direction

jai hind
art director

Guest's picture
Guest

yes........good work.......good copyright and good art direction

Guest's picture
Guest

ya....congradulation to the team.........

Karthik's picture
Karthik
52 pencils

The whole print advertising campaign worked for me because of the unique positioning.
Who would have thought of positioning it as a top-management chocolate which has to be earned?
You really feel like trying it because of its hard-to-get feel.

Excellent work!

Guest's picture
Guest

superb design

Sdb's picture
Sdb
1364 pencils

The previous one was better..

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