Cadbury Bournville: Glory

Men have moved mountains to reach for the stars since time immemorial. Maybe because it is believed that a bar of Bournville can be truly enjoyed only from dizzy heights. Because the science of making Bournville comes second only to the art of eating it. You never gobble up a Bournville, you take time out to gaze at it lovingly. You break it like it were bad news - gently. Hear the 'snap' but don't ask why, one day you'll know. Get lost in the aroma even before the thought of eating crosses your mind. Lastly, ask yourself 'Have I earned it?' If the answer is yes, welcome. Welcome to the good life. You don't buy a Bournville, you earn it.

Advertising Agency: Ogilvy & Mather Advertising, Mumbai, India
Creative Director: Siddhartha Dutta
Art Director: Siddhartha Dutta
Copywriter: Manoj Shetty
Illustrator: Master Blasters
Published: January 2009

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5 comments

shahidali's picture
shahidali
4063 pencils

this is the best of the three. the copy doesn't glorify the thing exaggaratedly. calls for the premiumness keeping the foot on the ground.

shahid

Guest's picture
Guest

i like the copy most.

HappyHour's picture
HappyHour
2386 pencils

love the copy.. tone is perfect

Guest's picture
Guest

Welcome back to 1978, everybody!

Guest's picture
Guest

Thanks Guys!

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