Cadbury Bournville: Glory

Men have moved mountains to reach for the stars since time immemorial. Maybe because it is believed that a bar of Bournville can be truly enjoyed only from dizzy heights. Because the science of making Bournville comes second only to the art of eating it. You never gobble up a Bournville, you take time out to gaze at it lovingly. You break it like it were bad news - gently. Hear the 'snap' but don't ask why, one day you'll know. Get lost in the aroma even before the thought of eating crosses your mind. Lastly, ask yourself 'Have I earned it?' If the answer is yes, welcome. Welcome to the good life. You don't buy a Bournville, you earn it.

Advertising Agency: Ogilvy & Mather Advertising, Mumbai, India
Creative Director: Siddhartha Dutta
Art Director: Siddhartha Dutta
Copywriter: Manoj Shetty
Illustrator: Master Blasters
Published: January 2009

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5 Comments

3864 pencils

shahidali | Wed, 2009-07-01 01:41

this is the best of the three. the copy doesn't glorify the thing exaggaratedly. calls for the premiumness keeping the foot on the ground.

shahid

Guest | Wed, 2009-07-01 05:26

i like the copy most.

2420 pencils

HappyHour | Wed, 2009-07-01 12:35

love the copy.. tone is perfect

Guest | Thu, 2009-07-02 13:16

Welcome back to 1978, everybody!

Guest | Thu, 2009-08-27 00:36

Thanks Guys!

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