Cadbury Bourn Vita / Confident Minds: Karate

Do you have the confidence to beat up brainteasers?
Inter school quiz and confidence challenge.

Advertising Agency: Ogilvy & Mather Advertising, Mumbai, India
Creative Directors: Abhijit Avasthi, Manoj Shetty, Siddhartha Dutta
Art Director: Sreejith Kodoth
Copywriter: Ranjit Sasidharan
Illustrator: Master Blasters
Photographer: Pallavi Gujarathi
Client Services Director: CV Meenakshi
Account Supervisor: Samson Jones
Senior Account Executive: Nitin Mascarenhas
Published: April 2009


funky_frogii's picture
2536 pencils

i like it.

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Emran Hayat's picture
Emran Hayat
832 pencils

nicely executed.. nice concept

Creativity is a natural extension of our enthusiasm

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dlue's picture
342 pencils

getting tired of the box copy holder... every other ad


Bob08's picture
749 pencils

Better than the others: At least it looks to be a gym which is a more natural environment for a boy.

Guest's picture

Nice idea.... Executed Nicely...

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

if the concept is strong & execution is also with strong elements, the result like this campaign :) very nice.

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