Cadbury Bourn Vita / Confident Minds: Glass

Do you have the confidence to beat up brainteasers?
Inter school quiz and confidence challenge.

Advertising Agency: Ogilvy & Mather Advertising, Mumbai, India
Creative Directors: Abhijit Avasthi, Manoj Shetty, Siddhartha Dutta
Art Director: Sreejith Kodoth
Copywriter: Ranjit Sasidharan
Illustrator: Master Blasters
Photographer: Pallavi Gujarathi
Client Services Director: CV Meenakshi
Account Supervisor: Samson Jones
Senior Account Executive: Nitin Mascarenhas
Published: April 2009

10 comments

funky_frogii's picture
funky_frogii
2536 pencils

glass ll hurt the boy.if he kicks the glass wit leg it ll be better.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Emran Hayat's picture
Emran Hayat
832 pencils

yes tht looks awful... the kid must've died on spot. look at those razor sharp glass pieces flying over. i guess thts a bad idea of breaking glass

Creativity is a natural extension of our enthusiasm

mrckais's picture
mrckais
417 pencils

creo que lo estan tomando muy literal, se trata del concepto, ademas, los numeros no vuelan asi?, o tambien criticaran eso??

me parece normalon el anuncio, ni bueno ni malo

mrckais

Guest's picture
Guest

very nice campaign

Guest's picture
Guest

nice execution.

Guest's picture
Guest

nice execution

ruSh.Me's picture
ruSh.Me
109 pencils

Photoshop error... The reflection of the boy's shoe would show the sole.. The Boy is just flipped and put below the original to create the reflection.. Not expected from O&M!!

ihatescamads's picture
ihatescamads
12 pencils

Hey high and mighty Ogilvy people...get down from that high horse and start executing your ads properly. What a goof up with that reflection of the boy. and to see the creative directors names displayed so proudly it is shameful. Don't be so greedy for awards. At least showcase some flawless work.

manumartin5's picture
manumartin5
1202 pencils

Very nicely executed ad.. Well thought.

Srivatss N Iyer's picture
Srivatss N Iyer
121 pencils

Crass

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