Cadbury Bourn Vita / Confident Minds: Castle

Do you have the confidence to beat up brainteasers?
Inter school quiz and confidence challenge.

Advertising Agency: Ogilvy & Mather Advertising, Mumbai, India
Creative Directors: Abhijit Avasthi, Manoj Shetty, Siddhartha Dutta
Art Director: Sreejith Kodoth
Copywriter: Ranjit Sasidharan
Illustrator: Master Blasters
Photographer: Pallavi Gujarathi
Client Services Director: CV Meenakshi
Account Supervisor: Samson Jones
Senior Account Executive: Nitin Mascarenhas
Published: April 2009

3 comments

decreative's picture
decreative
102 pencils

i love this campaign. Nicely executed:)

Guest's picture
Guest

the copy is lacking in this campaign. i think equations would be more effective than numbers and letters. theres absolutely nothing intimidating about the alphabet.

Srivatss N Iyer's picture
Srivatss N Iyer
121 pencils

Stupid

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