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15 comments

Charlie Pratt's picture
Charlie Pratt
427 pencils

Funny. But now I'm connecting bad breath with the product. Not the effect of the product ON bad breath. Do Clorets taste like onion?

I hate myself for making this comment, but I can't get around it.

http://www.charlieprattdesign.com

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Yeah, I'm with you Chuckie Pratt. I know Clorets is supposed to kill bad breath, but these seem to only be pointing out the problem. What if I never heard of Clorets? Do they assume everyone knows their product? Nice looking though.

juliangray's picture
juliangray
989 pencils

Its a graphical representation of the old fashioned ads Problem/solution.

BAD BREATH?

PRODUCT!

I think its clear in that way.

vurtomatic's picture
vurtomatic
364 pencils

Let's say I
don't know Clorets
all I see
is
Clorets is
onion breath.

sold's picture
sold
2685 pencils

yeah, i see the same way... strange, to say less.

EGGO's picture
EGGO
352 pencils

2 words would've kept it clear. "Bad breath?" Not a line I'd use but without that, you are totallu right.

You have to hate advertising in order to truly love it.

Spanky's picture
Spanky
4887 pencils

they probably never ran anyway. that's usually the case when the art director is the "illustrator"

Pogi5's picture
Pogi5
253 pencils

ouch! lol

ChuckNorris's picture
ChuckNorris
834 pencils

Yeah....like this:

http://adsoftheworld.com/media/print/doom_insecticide_house_of_horrors

And this:

http://adsoftheworld.com/media/print/spontex_onion

Not comparing them to this campaign, but what you said makes no sense.

Ruck's picture
Ruck
8 pencils

Exactly!

Spanky's picture
Spanky
4887 pencils

when the end results look like Intro to Adobe Illustrator 101, chances are pretty good it's a comp.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

When the comments sound as unsurprisingly dull as yours, chances are pretty good, you've got a small penis.

We're going to need more lube.

vidya.shankaran's picture
vidya.shankaran
724 pencils

Looks more like a bio-science class's diagrammatic representation of "human digestive system" grossly gone wrong...

wildbore's picture
wildbore
749 pencils

.....friends v should do ads 4 give best marketing solutions 4 d clients. (not 4 awards)
if u consider d thai market. these ads r simple & effective. if u always try 2 give d best marketing
solutions 2 ur clients,awards wil come automaticaly.
i like these ads.

capywriter's picture
capywriter
5513 pencils

My god... are you all in advertising??? This is a nice ad, with nothing to be misunderstood... Visual shows the cause of bad breath, product is the solution. People who see the possibility that it's actually the product that causes the bad breath... well... they're are just a pain in the ass, just making the comment to say something negative... Probably out of jealousy...

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