Cadbury Adams / Clorets: Onion
Advertising Agency: McCann Erickson, Bangkok, Thailand
Creative Directors: Ornuma Srisuttipan, Annop Suthikritiya
Art Director / Illustrator: Apichai Inthutsingh
Copywriter: Natrenapha Suwannathee
Published: January 2008
15 comments
Funny. But now I'm connecting bad breath with the product. Not the effect of the product ON bad breath. Do Clorets taste like onion?
I hate myself for making this comment, but I can't get around it.
http://www.charlieprattdesign.com
-
http://www.charliewrites.com
Yeah, I'm with you Chuckie Pratt. I know Clorets is supposed to kill bad breath, but these seem to only be pointing out the problem. What if I never heard of Clorets? Do they assume everyone knows their product? Nice looking though.
Its a graphical representation of the old fashioned ads Problem/solution.
BAD BREATH?
PRODUCT!
I think its clear in that way.
Let's say I
don't know Clorets
all I see
is
Clorets is
onion breath.
yeah, i see the same way... strange, to say less.
2 words would've kept it clear. "Bad breath?" Not a line I'd use but without that, you are totallu right.
You have to hate advertising in order to truly love it.
they probably never ran anyway. that's usually the case when the art director is the "illustrator"
ouch! lol
Yeah....like this:
http://adsoftheworld.com/media/print/doom_insecticide_house_of_horrors
And this:
http://adsoftheworld.com/media/print/spontex_onion
Not comparing them to this campaign, but what you said makes no sense.
Exactly!
when the end results look like Intro to Adobe Illustrator 101, chances are pretty good it's a comp.
When the comments sound as unsurprisingly dull as yours, chances are pretty good, you've got a small penis.
We're going to need more lube.
Looks more like a bio-science class's diagrammatic representation of "human digestive system" grossly gone wrong...
www.wordsofbabel.blogspot.com
.....friends v should do ads 4 give best marketing solutions 4 d clients. (not 4 awards)
if u consider d thai market. these ads r simple & effective. if u always try 2 give d best marketing
solutions 2 ur clients,awards wil come automaticaly.
i like these ads.
My god... are you all in advertising??? This is a nice ad, with nothing to be misunderstood... Visual shows the cause of bad breath, product is the solution. People who see the possibility that it's actually the product that causes the bad breath... well... they're are just a pain in the ass, just making the comment to say something negative... Probably out of jealousy...