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26 comments

JeffP's picture
JeffP
810 pencils

Would have preferred a Mulholland Dr. reference.

atb2005's picture
atb2005
13567 pencils

Mulholland Dr is a great movie, but I don't think most people know about it. That said, this campaign reminded me - a little - of the Bayer Aspirin & Cafiaspirin campaign, which is much much better due to its simplicity.

TommyO's picture
TommyO
1866 pencils

Way too complicated.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Absolutely agree

mf1981's picture
mf1981
6 pencils

way too homophobic.

insomnico's picture
insomnico
8 pencils

Really? What's complicated about that?

kleenex's picture
kleenex
25686 pencils

Do not like all three ads at all.

Dalbir Singh's picture
Dalbir Singh
552 pencils

Execution is too forced.

JablesVanBuren's picture
JablesVanBuren
79 pencils

certainly wouldn't have been approved for distribution in the US.
also, I agree with others. I get it, but its a bit forced.
I like the birthday cake one much better.

sush's picture
sush
518 pencils

yep too complicated for me but maybe it wont be for the target n pple from were u from

sue

morse's picture
morse
15065 pencils

Smart campaign. Congrats!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mf1981's picture
mf1981
6 pencils

smart? try homophobic.

Hibon's picture
Hibon
3731 pencils

Boring... the client is loosing money with this.

Simple ideas are the best !

stewart76's picture
stewart76
229 pencils

The idea ok. 7,5. But why the arquiteture reference?

mf1981's picture
mf1981
6 pencils

homophobic. simply pathetic.
way to go, brazilians.

Migzter13's picture
Migzter13
973 pencils

This made me LOL

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Anonymous Author's picture
Anonymous Author
1541 pencils

Shouldn't the squares be making a rectangle that's green, azure and blue?

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

jagadeesh's picture
jagadeesh
749 pencils

I don't get this campaign.Can someone help me by explaining this?

dollypoppin's picture
dollypoppin
1423 pencils

I don't think I get this right.

---------
"Nihil sub sole novum"

aplloky's picture
aplloky
37 pencils

It's homophobic sure. But it's also true. No dad wants his son to be gay. But he has to be strong and accept it. It's kinda funny but the layout is too serious and distracts you from the message.

NataliaLima's picture
NataliaLima
1380 pencils

Could be interpreted as if the dad gotta be strong to beat up the boys. Specially in Brazil, where homophobia is a real issue. Its sad to see this campaign going towards that direction if it could be avoided.

Reality Check's picture
Reality Check
1793 pencils

Nice house.

shitinthefan's picture
shitinthefan
2 pencils

Come on Brazil, you can do better than this!

jimkuz's picture
jimkuz
404 pencils

So, Im gettin frustrated ... where are the guests!?!? ... and then, ah ha - NO GUESTS! - I like it

Vinicius_Fiuza's picture
Vinicius_Fiuza
2 pencils

For:
mf1981 | Mon, 2011-03-21 23:51
shitinthefan | Tue, 2011-03-22 23:17

In portuguese, ok?

Sim, a campanha é preconceituosa e de baixa qualidade.
Mas os comentários feitos por vocês não foram diferentes.
O Brasil possui uma população de 190 milhões de habitantes.
Vocês acreditam mesmo que todos pensam e trabalham da mesma forma?
A mentalidade de vocês está tão pobre e distorçida quanto a de quem criou a campanha.

phillsucks's picture
phillsucks
133 pencils

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA eu sou gay e ri muito MUITO alto

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