August 2007

Always wear an approved safety helmet.
Cycling Australia

Advertising Agency: DDB, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Steve Back
Copywriter: Charlie Cook
Art Director: Simon Johnson
Photographer: Adam Taylor
Retoucher: Dennis Monk
Designer / Typographer: Jason Young

Comments (11)

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ivan's picture

Love the photography and the treatment.

Guesto's picture

You're right, but safety helmets?! Am I the only one who was thinking of an "eat vegetables-get brainy" ad?

audkitten's picture

That's exactly what I was thinking! I'm pretty disappointed that it's for helmets.

It would have made a great nutrition ad.

tjb1970's picture
Activity Score 492

yeah, i don't really get these for safety helmets. i was thinking some kind of eat smart thing too, although i'm still not sure i'd like it. the whole brain as visual thing is pretty played, no?

Guest of a Guest's picture
Guest of a Guest

My take- isn't it wear a helmet or you could become a "vegetable"?

kc_brock's picture
Activity Score 703


and these do a very good job of demonstrating that.


Wordnerd's picture
Activity Score 6692

then why the hell don't the ad say that?? showing a spoken joke visually is always a riddle if you don't clear it up

Have Heart's picture
Have Heart
Activity Score 922

Huh?! I also thought it's an "eat vegetables-get brainy"? Don't get the idea behind the helmet thing.

Frane Rectal's picture
Frane Rectal

vegetable. like someone who's vegetating.
nice art but worst pun ever.

Ndukwe Onuoha's picture
Ndukwe Onuoha
Activity Score 149


i was made african, and so i am

Big ideas are often small

Toni's picture
Activity Score 106

I likke these but I think they could have worked better for an eat vegetables campaign.