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C2A Print House: Pregnancy

C2A Print House: Pregnancy
Your rating: None Average: 7.5 (43 votes)

Colors can change stories.

Advertising Agency: Loja Comunicação, Rio de Janeiro, Brazil
Creative Director: Marcelo Giannini
Art Director: João Paulo Garcia
Copywriter: Gustavo Giorelli
Photographer: Alexandre Salgado, Artluz Studio

9 Comments

hufflepoff's picture 434 pencils

nice

Paloma's picture 512 pencils

The same idea than this: http://adsoftheworld.com/media/print/cat_sound_lion
That is a good insight... but the result could have been really better.
The art is poor and the copy is not brilliant as well
Everything is too soft.
Should have been more shocking.

Dzsoi's picture 4985 pencils

I guess you meant by "too soft" that these visuals are boring, nothing extraordinary happening here, the copy contains all the "fresh thoughts". The idea reminds me of this:
http://adsoftheworld.com/media/outdoor/tambour_babies

still I like the fact they have solved to show on one picture both possibilities.

CUTIEPIE's picture 353 pencils

I totally agree with u! from the copy they could have gotten a lot more ideas for a visual and way better. Or maybe this same one bt with a different approach and more colorful graphic

mynscl's picture 32 pencils

anyone plz tell me why south americans are so talented in print art?

ccopy's picture 13 pencils

Cool!

Spoonfeederxxx's picture 643 pencils

FINALLY!

Something with an actual idea...

anotheropinion's picture 132 pencils

Not the most exciting ad but still smart. Nice.

capywriter's picture 5526 pencils
5

she doesn't seem to be too happy...

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