C2A Print House: Bomb
Colors can change stories.
Advertising Agency: Loja Comunicação, Rio de Janeiro, Brazil
Creative Director: Marcelo Giannini
Art Director: João Paulo Garcia
Copywriter: Gustavo Giorelli
Photographer: Alexandre Salgado, Artluz Studio


11 Comments
Eh...I don't know how I feel about this campaign. Had no idea what it was for until reading the company name. Even then...it makes sense but it's just not strong enough for me. Copy could be more effective imo.
nice photo
nice one
Doesnt look like a bomb disarmming guy, and there should be 4 wires, C,M,Y,K
thanks god 4 giving us a chance to use Copy...
nah... what every bomb uses the red wire or what? then the hurt locker movie makes no fcking sense!
is it half cooked or half uncooked? its half uncooked!
I bet it's a paint bomb :)
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cheap. you can see the explosive is just carton tubbing :)) add a RAM module, chronometer and black duct tape.
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i can't even spell my name without 'ad'
copy is the weak link...the ad is good though
and this bomb?
younglionscolombia.com/s-younglions2010/subsec-print/subsec2-piezas/detalle-72/
what is that?