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BYO2: Face cream
Your face cream, is it really organic?
Where your beauty breathes.
Advertising Agency: La petite agence dans la prairie, Paris, France
Creative Directors: Alain Montel, Fred Gallier
Art Director: Alain Montel
Copywriter: Fred Gallier
Photographer: Antoine Kralik
Published: June 2008
Comments
nice one. very powerful
Lay-out can b better then this.nice!
Badly written line.
"Is your face cream really organic?" Think that should simplify the sentence...
yeah, that's probably just a messed up translation for AOTW.
• http://mikelightman.com/blog •
My face cream is made of organically grown vegetables and crocodiles. And it works great! I look marvelous. So, is there a problem?
Hey Frits buddy, what have you been drinking lately. Ya should keep off the cheap stuff... see what it's doing to u...bitter & edgy & hellucinating...
Go see a shrink bro
BTW this campaign is not great either. I guess the TG here would be looking for more than just shock value. They would rather like to be ascertained by beauty therapist or a model than be told this way.
DONE !!!!!!!!!!!!! Russia: Greenpeace, and Chile the same !
Distrust appearances...
What seems natural can, in time, show himself harmful for your body.
Byo2 guarantees you a choice of Bio certified care, so that your beauty inhales the health.
www.coupsdepub.com
To me, that image doesn't say "distrust appearances" as there is nothing tricky about the image. It's just half veg, half croc - exactly what it appears to be.
And if the line calls out organic-ness as the actionable, then the image should work back to that. Who says a crocagator can't be organic? It's not vegetarian, but it can be organic.
Totally agree with chuck
technically anything that contains carbon is considered organic.
"Who says a crocagator can't be organic? It's not vegetarian, but it can be organic."
I agree. That's correct.
-Natalie
www.topolewski.net
I just translated cartridge at the bottom of page
http://www.byo2.com/boutique/index.cfm
www.coupsdepub.com
Now let me see... oh, I get it. It's another bloody french ad.
wtf is this?
crap.
• http://mikelightman.com/blog •
This could be a harmful sex toy for weirdos. Considering the texture looks like rubber.
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