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BYO2: Face cream

BYO2: Face cream
Your rating: None Average: 6.1 (12 votes)

Your face cream, is it really organic?
Where your beauty breathes.

Advertising Agency: La petite agence dans la prairie, Paris, France
Creative Directors: Alain Montel
Art Director: Alain Montel
Copywriter: Fred Gallier
Photographer: Antoine Kralik
Published: June 2008

17 Comments

Pinescliff's picture 42 pencils

nice one. very powerful

wildbore's picture 753 pencils

Lay-out can b better then this.nice!

Prof's picture 1503 pencils

Badly written line.

"Is your face cream really organic?" Think that should simplify the sentence...

Quite really.

mikelite's picture 1035 pencils

yeah, that's probably just a messed up translation for AOTW.

http://mikelightman.com/blog

Frits Harkema's picture 713 pencils

My face cream is made of organically grown vegetables and crocodiles. And it works great! I look marvelous. So, is there a problem?

onestepahead's picture 97 pencils

Hey Frits buddy, what have you been drinking lately. Ya should keep off the cheap stuff... see what it's doing to u...bitter & edgy & hellucinating...
Go see a shrink bro

BTW this campaign is not great either. I guess the TG here would be looking for more than just shock value. They would rather like to be ascertained by beauty therapist or a model than be told this way.

zarski's picture 1704 pencils

DONE !!!!!!!!!!!!! Russia: Greenpeace, and Chile the same !

CR_AD's picture 413 pencils

Distrust appearances...
What seems natural can, in time, show himself harmful for your body.
Byo2 guarantees you a choice of Bio certified care, so that your beauty inhales the health.

www.coupsdepub.com

chucklehead's picture 42 pencils

To me, that image doesn't say "distrust appearances" as there is nothing tricky about the image. It's just half veg, half croc - exactly what it appears to be.

And if the line calls out organic-ness as the actionable, then the image should work back to that. Who says a crocagator can't be organic? It's not vegetarian, but it can be organic.

brainzed's picture 654 pencils

Totally agree with chuck

ibarkley's picture 4 pencils

technically anything that contains carbon is considered organic.

NatalieM's picture 1693 pencils

"Who says a crocagator can't be organic? It's not vegetarian, but it can be organic."

I agree. That's correct.

CR_AD's picture 413 pencils

I just translated cartridge at the bottom of page

http://www.byo2.com/boutique/index.cfm

www.coupsdepub.com

Pete2's picture 714 pencils

Now let me see... oh, I get it. It's another bloody french ad.

Sally_Bison's picture 82 pencils

wtf is this?

mikelite's picture 1035 pencils
Guto Araki's picture 158 pencils

This could be a harmful sex toy for weirdos. Considering the texture looks like rubber.

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