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Price war, Tank

Agency: 
Published/Aired: 
June 2008
3351

Print advertisment created by Kitchen, Norway for Byggmax, within the category: Retail Services.

Price war on building materials.
As our competitors bombard you with explosive offers, our only weapon is building materials at constantly low prices.

Advertising Agency: Kitchen, Norway
Illustrator: Björn Nordberg

Comments (29)

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iswanda82's picture
iswanda82
Activity Score 346

wow !!

truecopy's picture
truecopy
Activity Score 399

Wow indeed. I see Kitchen has some skilled cooks around :) Keep up the good work!

"Sex sells. Truth even better." - A friend

Olafski001's picture
Olafski001
Activity Score 1193

cool!
i really like these

Prof's picture
Prof
Activity Score 1449

Top notch !
Bravo!

Quite really.

Wordnerd's picture
Wordnerd
Activity Score 6692

if this war-strategy is good, the ad is great.

sun15th's picture
sun15th
Activity Score 14

Love the campaign! Good Art Direction. Keep up!

dnguyen's picture
dnguyen
Activity Score 81

beautiful, i like it alot. maybe a bit similar look with the frog and watermelon for (i think tamiya?) ... but still beautiful!

http://adsoftheworld.com/media/print/tamiya_watermelon

kusseejner's picture
kusseejner
Activity Score 242

I really dig this, but the subheadline is not really needed for. The war puns get quite out of hand, I think

matks's picture
matks
Activity Score 476

Right, remove the subheadline. It flatters the message. Otherwise very cool ad.

ogilvyandmenon's picture
ogilvyandmenon
Activity Score 178

lets hope that the client made them write it ..

Davosk's picture
Davosk
Activity Score 4815

Excellent art direction and idea.

ricklongo's picture
ricklongo
Activity Score 1244

Speaking as an adman, this doesn't quite work for me. Great art direction, but it's still the overused concept of "one thing forming another thing".

Should be fine with the public, I guess.

askon's picture
askon
Activity Score 433

Ridiculous illustration

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

sloppy4's picture
sloppy4
Activity Score 1494

how about "we've slashed prices" and the products make up a variety of serial killers.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I was JUST thinking about that. "...slashed prices in this cut-throat market"? ; )

Can the body copy be a little more tacky, please? I mean, it's like "get it? get it? GET IT???" We GOT IT, all right?! Sheeesh!

robottttrockkkk's picture
robottttrockkkk
Activity Score 814

que chevre la direccion de arte.

[ http://eltubedeyou.blogspot.com ]

salvarredy's picture
salvarredy
Activity Score 354

Really, really great job.
Amazing

Copy_Can's picture
Copy_Can

Cheap building materials, eh?

No thanks. I want quality building materials.

And before anyone replies saying "they were refering to price", allow me to connect the dots for you with a sharpie:

The tagline is HORRIBLE.

flavourfish's picture
flavourfish
Activity Score 125

Love it!!! Good and prob. hard work.

Umberto Vonspiel's picture
Umberto Vonspiel
Activity Score 81

It's indeed really good!

NatalieM's picture
NatalieM
Activity Score 1685

Interesting angle you've taken on this.

Ronas's picture
Ronas
Activity Score 30

WOW. What a fucking Art Direction.

Congrats.

picktokyo's picture
picktokyo
Activity Score 1404

nice very nice a.d

ogilvyandmenon's picture
ogilvyandmenon
Activity Score 178

brilliant art direction, i am sure it came from some serious research by the team.
top notch. worldclass. just wondering how long it would have taken to execute it..

Farfa's picture
Farfa
Activity Score 109

Good Art Direction!
Bravo!

capywriter's picture
capywriter
Activity Score 5509

Super!

fractalrene's picture
fractalrene
Activity Score 1504

Good work.

sparky's picture
sparky
Activity Score 454

this is sooooo cool.

krautland's picture
krautland
Activity Score 3216

wow, what a fun idea.

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