Byggmax: Price war, Tank

Price war on building materials.
As our competitors bombard you with explosive offers, our only weapon is building materials at constantly low prices.

Advertising Agency: Kitchen, Norway
Art Directors: Ole Henrik Stubberud, Björn Andreassen.
Copywriters: Heidi Mittun-Kjos, Didrik Hallström.
Illustrator: Björn Nordberg
Published/Released/Aired (Month, Year): March 2008

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29 comments

iswanda82's picture
iswanda82
346 pencils

wow !!

truecopy's picture
truecopy
400 pencils

Wow indeed. I see Kitchen has some skilled cooks around :) Keep up the good work!

"Sex sells. Truth even better." - A friend

Olafski001's picture
Olafski001
1195 pencils

cool!
i really like these

Prof's picture
Prof
1453 pencils

Top notch !
Bravo!

Quite really.

Wordnerd's picture
Wordnerd
6662 pencils

if this war-strategy is good, the ad is great.

sun15th's picture
sun15th
14 pencils

Love the campaign! Good Art Direction. Keep up!

dnguyen's picture
dnguyen
81 pencils

beautiful, i like it alot. maybe a bit similar look with the frog and watermelon for (i think tamiya?) ... but still beautiful!

http://adsoftheworld.com/media/print/tamiya_watermelon

kusseejner's picture
kusseejner
242 pencils

I really dig this, but the subheadline is not really needed for. The war puns get quite out of hand, I think

matks's picture
matks
475 pencils

Right, remove the subheadline. It flatters the message. Otherwise very cool ad.

ogilvyandmenon's picture
ogilvyandmenon
178 pencils

lets hope that the client made them write it ..

Davosk's picture
Davosk
4833 pencils

Excellent art direction and idea.

ricklongo's picture
ricklongo
1244 pencils

Speaking as an adman, this doesn't quite work for me. Great art direction, but it's still the overused concept of "one thing forming another thing".

Should be fine with the public, I guess.

askon's picture
askon
433 pencils

Ridiculous illustration

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

sloppy4's picture
sloppy4
1496 pencils

how about "we've slashed prices" and the products make up a variety of serial killers.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I was JUST thinking about that. "...slashed prices in this cut-throat market"? ; )

Can the body copy be a little more tacky, please? I mean, it's like "get it? get it? GET IT???" We GOT IT, all right?! Sheeesh!

robottttrockkkk's picture
robottttrockkkk
814 pencils

que chevre la direccion de arte.

[ http://eltubedeyou.blogspot.com ]

salvarredy's picture
salvarredy
352 pencils

Really, really great job.
Amazing

Copy_Can's picture
Copy_Can

Cheap building materials, eh?

No thanks. I want quality building materials.

And before anyone replies saying "they were refering to price", allow me to connect the dots for you with a sharpie:

The tagline is HORRIBLE.

flavourfish's picture
flavourfish
125 pencils

Love it!!! Good and prob. hard work.

Umberto Vonspiel's picture
Umberto Vonspiel
81 pencils

It's indeed really good!

NatalieM's picture
NatalieM
1687 pencils

Interesting angle you've taken on this.

Ronas's picture
Ronas
30 pencils

WOW. What a fucking Art Direction.

Congrats.

picktokyo's picture
picktokyo
1404 pencils

nice very nice a.d

ogilvyandmenon's picture
ogilvyandmenon
178 pencils

brilliant art direction, i am sure it came from some serious research by the team.
top notch. worldclass. just wondering how long it would have taken to execute it..

Farfa's picture
Farfa
97 pencils

Good Art Direction!
Bravo!

capywriter's picture
capywriter
5511 pencils

Super!

fractalrene's picture
fractalrene
1506 pencils

Good work.

sparky's picture
sparky
454 pencils

this is sooooo cool.

krautland's picture
krautland
3225 pencils

wow, what a fun idea.

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