Byggmax: Price war, Tank
Price war on building materials.
As our competitors bombard you with explosive offers, our only weapon is building materials at constantly low prices.
Advertising Agency: Kitchen, Norway
Art Directors: Ole Henrik Stubberud, Björn Andreassen.
Copywriters: Heidi Mittun-Kjos, Didrik Hallström.
Illustrator: Björn Nordberg
Published/Released/Aired (Month, Year): March 2008
29 Comments
wow !!
Wow indeed. I see Kitchen has some skilled cooks around :) Keep up the good work!
"Sex sells. Truth even better."
A friend
cool!
i really like these
Top notch !
Bravo!
Quite really.
if this war-strategy is good, the ad is great.
Love the campaign! Good Art Direction. Keep up!
beautiful, i like it alot. maybe a bit similar look with the frog and watermelon for (i think tamiya?) ... but still beautiful!
http://adsoftheworld.com/media/print/tamiya_watermelon
I really dig this, but the subheadline is not really needed for. The war puns get quite out of hand, I think
Right, remove the subheadline. It flatters the message. Otherwise very cool ad.
lets hope that the client made them write it ..
Excellent art direction and idea.
Speaking as an adman, this doesn't quite work for me. Great art direction, but it's still the overused concept of "one thing forming another thing".
Should be fine with the public, I guess.
Ridiculous illustration
-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.
how about "we've slashed prices" and the products make up a variety of serial killers.
I was JUST thinking about that. "...slashed prices in this cut-throat market"? ; )
Can the body copy be a little more tacky, please? I mean, it's like "get it? get it? GET IT???" We GOT IT, all right?! Sheeesh!
que chevre la direccion de arte.
[ http://eltubedeyou.blogspot.com ]
Really, really great job.
Amazing
SALVA.
www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain
Cheap building materials, eh?
No thanks. I want quality building materials.
And before anyone replies saying "they were refering to price", allow me to connect the dots for you with a sharpie:
The tagline is HORRIBLE.
Love it!!! Good and prob. hard work.
It's indeed really good!
http://www.umbertovonspiel.com/ - Let's work together and do many great things !
Interesting angle you've taken on this.
-Natalie
http://www.nataliemarion.com
WOW. What a fucking Art Direction.
Congrats.
nice very nice a.d
brilliant art direction, i am sure it came from some serious research by the team.
top notch. worldclass. just wondering how long it would have taken to execute it..
Good Art Direction!
Bravo!
Super!
Good work.
this is sooooo cool.
wow, what a fun idea.