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Guy

Agency: 
Published/Aired: 
February 2007
Description: 

Change your head.

Advertising Agency: 1861 United, Milan, Italy
Art Director: Giorgio Cignoni
Copywriter: Luca Beato
Creative Directors: Pino Rozzi, Roberto Battaglia
Photographer: Fulvio Bonavia

Comments (10)

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Highest Rated

recallruch's picture
recallruch
Activity Score 9

*****the visual is good...u really need to change the tagline..."change your head"???? wat da hell does dat mean???

tyraptos's picture
tyraptos
Activity Score 74

The copy confuses me.

Tyra

fersvax's picture
fersvax
Activity Score 1239

I really don't know what to think.

FER.

picturejockey's picture
picturejockey
Activity Score 658

I don't get it. Very lame as far as I think
http://www.picturejockey.com

Rabubi's picture
Rabubi
Activity Score 560

I think the concept is great. What is the first thing you do when someone throws something at you, or when you need to protect yourself?... You cover you head with your hands. It's an instinctive reaction.
The visual also says expresses how comfortable these helmets are.

The line on the other hand is bad enough to make me vomit a little. Really don't like it.

pindaro's picture
pindaro
Activity Score 524

The image is great!

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

Line should be: You're safe in our hands.

msred's picture
msred
Activity Score 491

Maybe "Secured Grip"

elmikel's picture
elmikel
Activity Score 1147

cool ads. cool execution.

8 WAVES's picture
8 WAVES
Activity Score 33

nice visual concept.

recallruch's picture
recallruch
Activity Score 9

*****the visual is good...u really need to change the tagline..."change your head"???? wat da hell does dat mean???

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